Tatarstani electronic hip-hop duo AIGEL, whose song "Pyala" ("Glass" or "Cup" in the Tatar language) topped Shazam's global top 200 chart after being featured in the series.
Tatarstan's government refused to allow "Slovo Patsana" to be filmed in Kazan, forcing it to take place in the central Russian city of Yaroslavl instead.
The series set an all-time record in popularity among viewers in Russia in the two weeks since its November 9 premiere, quickly knocking the blockbuster Korean series "Squid Game" out of the top spot it had held for over two years, according to the country's leading film database Kinopoisk.