Play Life

In 2024, Creative agencies Droga5 and Accenture Song were behind the new global brand platform and campaign 'Play Life' that launched the world's first city of play, Qiddiya City, the giant ... Read allIn 2024, Creative agencies Droga5 and Accenture Song were behind the new global brand platform and campaign 'Play Life' that launched the world's first city of play, Qiddiya City, the giant entertainment destination which was under construction 40km from the center of Riyadh in S... Read allIn 2024, Creative agencies Droga5 and Accenture Song were behind the new global brand platform and campaign 'Play Life' that launched the world's first city of play, Qiddiya City, the giant entertainment destination which was under construction 40km from the center of Riyadh in Saudi Arabia. The commercial was directed by Ian Pons Jewell and Nick Roney and shot by Osc... Read all