There isn't much of anything special in this video entry for Oasis but there's a nostalgic value that speaks volumes. It brings back plenty of good memories about music, the band and some qualities we can't never get back when it comes to sound, vision and clips. The clip by Nigel Dick is essential, colorful and highly memorable despite the lack of a spectacle to show.
Random note, this song/clip was my first reference in seeing/hearing Noel Gallagher as lead singer and he's good in it. Concept seen: a senior driver takes the band to perform the song in a magnificent mansion filled with female models all dressed in white, some of them lip-sync the part "don't look back in anger" to the camera in between shots of each Oasis member with their instrument - high point being Alan White playing the drums on a platform by the pool.
Compared to past and future video efforts, this one is memorable due to its editing and some sequences but doesn't achieve any remarkable artistic greatness. Oasis conquers the audience without throwing excessive devices, big budgets or anything rock stars tend to do with music videos. It's a lovely experience though - just find it strange such a super Brit clip with that Brit vehicle that was internally redesigned to look as if coming from other part of the globe (unless the clip was shot and printed in reverse).
The key for enjoyment is in the music, and Noel has made an unforgettable melodic song with great lyrics, and that's exactly what clips need to focus at all times: the music, the sound. The images are almost irrelevant; sure, it helps to come up with a great concept, fancy visuals and tricks but the sound is the most important and in this one Oasis got it right. "Don't Look Back in Anger" never gets old, it's always good to listen to it. Recently, it became an "unofficial anthem" of gathering and peace when of its impromptu rendition during a moment of silence tribute to the victims of the Manchester attack. This music was that powerful, even more than 20 years of its release.
It doesn't reach the video quality of "Wonderwall", "Stand by Me" or "The Masterplan" but manages to be an important video clip in Oasis collection. 8/10 Beatles reference: intro sounds just like Lennon's "Imagine". But it's all good.
