New York City, the city of a billion dreams and the city that never sleeps. The Big Apple everyone wants to take a bite, hoping to not get chewed by its magnificence. And also the main attraction here along with classy Robert Pattinson filmed in stylistic black-and-white, followed by 'All I Need' song by L'Orange and Jeremiah Jae, and life affirming titles popping in the city's buildings about how to live fully, intensively - they also got that famous James Dean quote about life as well.
Compared to the other campaigns by Dior, this one doesn't add much, it's more of the same. Worth seeing due to its appealing visuals, the city that reflects Dior's glamour and its magic; and the magnetic power of the company's face, Mr. Pattinson. Dior for Homme couldn't have picked a better man for the job: one that has presence, mystery, style, class, sex appeal and in the case of this ad doesn't need to showcase any acting techniques - though he is a good actor as evidenced by his film choices after "Twilight" stardom, with a focus to indie projects or working with David Cronenberg and Robert Eggers in daring artsy films. He's a man for all seasons. 8/10
