The employees of the newly opened "Wow(!) Wales" agency, set up to promote tourism in Wales, get their bearings and meet the CEO, who was born in Wales but never actually lived there.
It's St Dwynwen's Day and romance is in the air at Wow Wales. CEO Elaine wants to woo the world and the team have come up with a top-notch idea to bring the love to Wales. The Aberystwyth centre has to deal with the hen party from hell.
Elaine has a Welsh legends initiative to launch but is having trouble telling rugby icons apart. Corporate have a crisis when Wyn gets locked in a tanning booth. Nez plans a showdown with management. Cara's honesty causes problems.
Elaine conjures up a magical marketing idea. In Aberystwyth, the team embrace their inner dragon. Rural outreach worker Marshall meets a mysterious tour guide. Nez assesses the power of passive aggressive digital communication.
Corporate brave the rain for the opening of the Welsh music walk of fame. Elaine tries to relax ahead of her meeting with the Irish and Scottish tourist officials. Nez reveals an augmented reality app for Welsh heritage spots.
The marketing team consider renaming Cardiff Airport, but is Jason Mohammad the sporting star synonymous with international jet-setting. The call centre team receive an inspirational visit. Corporate get into sports sponsorship.