Exclusive: Looking at the international box office over the past few weekends, if there’s one trend that’s beginning to emerge from the smattering of cinemas back in operation, it’s that audiences are responding to new product — and fresh re-releases. Exhibitors are getting the job done with what’s available to them, but it’s still slim pickings out there. A clear success story this past session, however, was Korea where a subsidy offered by local body Kofic, which sharply discounted tickets, resulted in a huge boost in receipts, from $1.2M last frame to $3.17M this session across the Top 10 titles. Play was led by new local thriller Intruder, which accounted for the bulk of takings at $2.2M (see market snapshots below).
Elsewhere in Asia, some were up, some were down. Japan saw a nice hike thanks to the return of a trio of Avengers movies while Hong Kong and Taiwan dipped.
Elsewhere in Asia, some were up, some were down. Japan saw a nice hike thanks to the return of a trio of Avengers movies while Hong Kong and Taiwan dipped.
- 6/9/2020
- by Nancy Tartaglione
- Deadline Film + TV
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