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Blog
Spotlight on mobile game growth: 2024 customer successes and insights
Savannah Cookson — Dec 17, 2024
2024 was a monumental year for studios of all sizes in the gaming and app industry. Our customer stories highlight the a...
    Blog
    State of Play: a Q&A with Samantha Benjamin on the shift from hyper to hybrid-casual
    Samantha Benjamin — Dec 11, 2024
    In the State of Play series, we share in-depth interviews with featured industry experts at Unity events.  In our fir...
    • games
    • monetization
    • ...
      • user acquisition
    Case Study
    How MegaJoy Studio doubled their revenue in only 2 months
    MegaJoy Studio,
    Find out how MegaJoy Studio majorly scaled their new hit title with the ironSource Ads ROAS optimizer. MegaJoy Studio...
    • ironSource Ads
    • levelplay
    • ...
      • MegaJoy
      • MegaJoy Studio
      • roas optimizer
      • Role Swap
      • user acquisition
    Blog
    Extend Your Holiday Success: Q5 Strategies for Mobile User Acquisition
    Savannah Cookson — Nov 14, 2024
    While the holiday season remains a busy time of year with consumers being inundated with sales, deals, and general holid...

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      Case Study
      Kwalee improves D0 Ad Revenue ROAS by 22% with Unity Ads
      Kwalee,
      Discover how Kwalee leverages D0 Ad Revenue ROAS campaigns to acquire quality users who bring quick returns on their spe...
      • Kwalee
      • Unity Ads
      • ...
        • user acquisition
      Blog
      Advertiser's Playbook to Win the 2024 Holiday Season
      Unity — Oct 16, 2024
      As the holiday magic unfolds, savvy marketers are ready to connect with consumers like never before. Unity surveyed 4,09...
      • MobileVoice
      Case Study
      How Lihuhu increased average install CVR by 15% and ARPDAU by 10% with Unity to become a leader in match-three games
      Lihuhu,
      Discover how Lihuhu leveraged diverse Unity products to acquire high-quality users at scale, ramp up revenue, and fuel a...
      • mediation
      • monetization
      • ...
        • Unity LevelPlay
        • user acquisition
      Case Study
      How Malpa Games grew their D14 retention 40% higher than ROAS campaigns with Unity Ads’ event optimization
      Malpa Games,
      Malpa Games is a puzzle game developer based in Cyprus, known for hits like Word Spells, Word Search Evolution Puzzle, a...
      • tools|user acquisition
      • ua optimizer
      • ...
        • user acquisition

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