Yvon Chouinard, founder of Patagonia, made a bold move upon retiring in 2022 by donating his entire company. Instead of selling or going public, he transferred ownership to a trust and non-profit organization. This ensures Patagonia’s profits—around $100 million annually—are used to fight climate change, preserving the company’s mission of environmental activism and sustainability, a reflection of Chouinard’s lifelong values.