Rebranding a 340-year legacy; preserving its essence whilst forging a new future ahead.

With over three centuries of engineering history, and following the acquisition of several businesses, it was time to refresh their brand identity.

With strategic and creative foundations set by Be Dandy, we built a rigorous brand system inspired by a modern interpretation of their historical horn logo, with different variations created based on the materials De Dietrich uses to create their feats of engineering.