Tag Archives: Mark Pack

Mark Pack’s Monthly Report to members

Our electoral system cannot cope

Securing 30% of the vote in a general election used to be a general election losing vote share for Labour or the Conservatives. But it is now quite possible that the winner of the next Westminster general election will not top 30%, and that we will have four political parties within 10-15 points of each other. First past the post is really not designed for that…

This comes with two important implications for ourselves. One is the continuing importance of local elections, both in their own right and also as a way of establishing credibility for Westminster Parliament (and indeed Scottish Parliament and Welsh Senedd, along with Mayor) contests. Even if we finished a long way back on vote share in the previous election, gains at local election level can put us in the race – and show voters that we are in the race.

The other is the continuing importance of bar charts. Tactical voting was not just a one-off to remove the Conservatives from 10 Downing Street last year. As we have seen in council by-elections since last summer, it continues to be important – just as it continued to be so after the 1997 Conservative landslide defeat too. (In fact, anti-Conservative tactical voting was still a big factor in 2005, two general elections and one Iraq war on from 1997.)

So don’t mothball those bar chart templates quite yet.

Speaking of bar charts, here is one that shows how impressively our local campaign teams over-perform in council by-elections:

Federal Conference…

Many thanks to everyone involved in putting on such a well-run Federal Conference in Harrogate. Another impressive team effort by staff and volunteers!

Among the important measures passed were F9, Free to be who you are, which reaffirmed our support for trans rights and F10, about reforming our Parliamentary candidate process. This reached the two-thirds majority required (it looked like it passed about 80%-20%) and so now moves to the stage of state party approval.

I know it is an issue which raised many passions, and people were particularly heartfelt about the need for consultation – an important point for us all as we move on to the next stage.

Much of the debate focused on the two-thirds of constituencies which did not get to select their own candidate in the last Parliament. Helping more of them select, and in enough time to train and support their candidates, is an important task for this Parliament. Helping more of our non-target seats get candidates in place sooner, and then properly supporting and training those candidates, could be a massive step change in how we spread the breadth of our success across the country.

Conference also ratified the new set of election regulations for our big internal elections due this autumn (timetable here). The Board has also reappointed David Crowther to a new three year term as Federal Returning Officer.

If you did not make it to Conference – or did but want to relive any of the moments – you can watch again on the party’s YouTube channel.

Extra thanks to Jeremy Hargreaves, Nicholas da Costa and Daisy Cooper for kindly stepping in to cover things for me after I had to miss the event due to a bout of ill health.

See you all in Bournemouth in September!

Our fabulous Party Awards winners

Harrogate also saw our latest round of Party Awards, with a fabulous quartet of colleagues having their contributions recognised:

Albert Ingham Award

Named in honour of one of our party’s election agent greats, this award goes to Ed Thornley for his work on a cracking by-election win in Edinburgh in November. Thanks to Ed’s dedication, skill and commitment over five long months, we started in fourth place on 12% of the vote and ended up with more than treble that – with nearly double the vote of the second place candidate.

Bertha Bowness Fischer Award

This award is named after the pioneering female Liberal election agent and this time is awarded to someone who has already made their mark despite only recently joining us – Lou Timlin. Lou joined in 2023 but has already been a campaigner, diversity officer, Fleet super user, press officer and elected a councillor too. Following someone’s bereavement, she even stepped in at no notice to be agent in Wokingham for the general election – helping us win the seat on a 19% swing.

Laura Grimond Award

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Mark Pack’s February Report: Looking forward to Harrogate

Federal Conference is nearly here

It is fabulous we are not only returning to Harrogate for a Liberal Democrat conference, but that now it is also a venue with a Liberal Democrat MP, following Tom Gordon’s win last July.

The very first winning general election campaign I worked on was that for Phil Willis, also in Harrogate, back in 1997. Back then, we all thought the 1997 election result across the country was a cracking one for our party, winning 46 seats. But we far surpassed that in 2024. People will still smile while saying ‘72’ for a good while yet.

But elections keep on coming, and we have a great opportunity with the May local elections – or rather, the reduced number of them after Labour and the Conservatives decided that democracy is inconvenient when changes are coming to local government.

Even with the reduction in elections, they are still a great opportunity to strengthen our position in the constituencies we won last year, and a great opportunity to build up our strength more broadly too.

For all the damage done to local government by years of cuts and centralisation, billions of pounds in public services will be at stake in the May elections as local government is still at the heart of so many crucial services.

Which makes these elections important not only for our future growth as a party, but also for our immediate power to turn our policies into action to improve people’s lives.

Policies that we will be updating and refreshing at our Federal Conference for the new political landscape we are in. Alongside that we will have the opportunity to discuss lessons from the general election, along with excellent training, a variety of fringes and stalls and much catching up with colleagues from around the country.

Whether by coming in person, or joining online, I hope you join other members by taking part in our Harrogate Conference.

The Agenda and Directory are up on the party website, as is the Federal Board report to Conference, which is in the Reports to Conference booklet.

That Board report includes explanations of the two items of business the Board is proposing in addition to our report: updates to our election regulations, primarily in response to the recommendations of the review carried out by Nick Manners, and a very short constitutional amendment regarding Liberal Democrats Ltd.

Party strategy

Harrogate Conference will also include a consultation session as part of evolving our strategy for the new circumstances of this Westminster Parliamentary cycle. The Board has produced a short note to help give that session some context, which you can read via the party website. If you are not able to make the session, you can also send in comments via [email protected].

Harrogate will also see a presentation from the General Election Review, another important input into our plans for this cycle. The report is available to read here.

Measuring success

If there were media outlets as keen to talk up the Liberal Democrats as some are to talk up Reform, then we would be hearing a lot about how Lib Dem support has surged to increase by half. That is because so far in this Parliament, we are averaging 12% in the polls, compared with 8% for the same period in the last Parliament.

While the increase may cause us quiet satisfaction, and the absence of media coverage for it quiet frustration, the most important point about the increase is that it shows one of our key assumptions for the 2024 general election playing out. That is, that national vote share is – in the current set of circumstances – a consequence of success rather than a cause of success.

In other words, we managed a history-breaking seat haul alongside a small increase in our vote share because, under first past the post, national vote share is only very weakly correlated with success for a party like ours. Hence 2024 (72 seats) was a triumph while 1983 (23 seats) was not, even though the Alliance’s vote share in 1983 was just over double ours in 2024.

Remembering to focus on winning under the political system in front of us served us well in the last Westminster Parliamentary cycle, and it will do so again in this.

Internal election news

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Mark Pack’s January report to members

Farage and Musk are the past, not the future

Seeing someone called a “snivelling cretin” may reinforce all your worst fears about social media. But when it was Elon Musk saying this of Ed Davey, it counts as a badge of honour.

It also illustrates a bigger, and more important, point than ‘look how thin skinned and short of things to say a billionaire is when anyone stands up to him’.

It is about how little to say about our future the likes of Nigel Farage and Elon Musk have beyond nostalgia for an imagined version of our past. For all Elon Musk’s facade as a visionary man of the future, much of his vision is a shrunken, twisted piece of fake nostalgia: a world where the super-rich get to run things, democracy is an optional extra, international borders are high and only his favoured few select demographic categories are worthy people.

Their joint desire to turn the clock backwards is in contrast to our positive liberal vision for a better future. Just because someone is not like me is not a reason to dislike them. Just because someone has different views of religion than me is not a reason to fear them. And just because someone lives in a different country from me is not a reason to treat them as an enemy.

The likes of Farage and Musk excel at grabbing the headlines, but the quiet reality of 2024 was a year in which in Britain us Liberal Democrats took more political power. We won more council seats than the Conservatives and Reform combined in May – and then we had our best general election result in a century, gaining far more seats than Reform, in July.

General Election Review

An important part of building on those successes is our General Election Review, which was headed up by Tim Farron.

Thank you to Tim and the whole team for turning around the review promptly, so that we can get stuck into implementing its lessons as soon as practical in this Parliamentary cycle.

As with the post-2019 review, this one has been shared with all party members because, even though this review is a happier one, it is important once again that members can hold to account those in power at all levels of the party on delivering the review’s recommendations. As Tim explained in the email to members, there are some further recommendations on membership to follow.

The review is asking Federal Conference Committee (FCC) for time to present their findings to our Federal Spring Conference in Harrogate. Alongside that, the Federal Board has agreed to draw up an implementation plan for the recommendations, and you will get more news on that through these monthly reports.

Party Awards

Our Spring Federal Conference in Harrogate is now coming up fast. Which also means it is time to nominate wonderful colleagues for our next round of Party Awards too.

You can read about which awards are up this time, and how to make nominations, here.

Registrations for conference, both in person and online, are also open. I hope to see many of you there.

Congratulations to…

North Devon Liberal Democrats were the top recruiting local party in England in December, topping the charts for the second month running. All but one of the new members were recruited locally by them – giving the party’s local bank balance a handy boost too as local parties receive larger membership payments for locally recruited (or renewed) members.

Congratulations too to the top local recruiters in Scotland – Dumfriesshire and Highlands local parties, tied with each other – and in Wales – Cardiff and the Vale of Glamorgan.

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20-23 January 2025 – this week in the Lords

Before I move onto this week’s report, I should take this opportunity to congratulate the new intake of Liberal Democrat peers, Shaffaq Mohammed and our former editorial team colleague here at Liberal Democrat Voice, Mark Pack. Mark will be introduced to the Lords on 13 February, although the Parliamentary calendar doesn’t indicate a date for Shaffaq yet. Oh, and, Mark, do you fancy taking on this column?

I should also say a few words about Jenny Randerson, who is sadly missed. I had the pleasure of working alongside her in the Party’s international work, and she was an astute observer of the politics of the ALDE Party but, most of all, such good company. In the Lords, her grasp of the transport brief, one of the less glamorous but busy frontbench responsibilities, was a firm one. I’ll personally miss her, and I know that I’m not alone in that regard.

And with that, on with the show.

There are two Government Bills this week to occupy Peers this week:

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Shaffaq Mohammed and Mark Pack join the Lords

Congratulations to Shaffaq Mohammed and Mark Pack who have been appointed to the House of Lords!

Cllr Shaffaq Mohammed has been Leader of the Liberal Democrat Group on Sheffield Council for 13 years and was a former Member of the European Parliament for Yorkshire and the Humber. He was a youth worker before he got directly involved in politics.

Back in 2011, he wrote about his story, from a boy in Kashmir to Leader of Sheffield Lib Dems. More recently he has been chairing a Carers’ Commission for Ed Davey, developing policy which has been so prominent in our campaigning as a party.

Dr Mark Pack has been no stranger to Lib Dem Voice, having been one of our founding editors and a prolific contributor over the years. His term of office as President of the Liberal Democrats comes to an end next year.

His early involvement with the party was at Lib Dem HQ where he served as Head of Innovations, bringing the party into the digital age. Although Mark has never stood for political office, he has acted as an energetic campaigner behind the scenes, developing real expertise in political campaigning, polling and electoral law.

There is a more detailed account of our two new peers here.

Mark and Shaffaq join Caroline Pidgeon, former Leader of the Lib Dems on the London Assembly, who was made a peer earlier this year.

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Elf Davey

Thanks to Mark Pack for this bit of Christmas silliness.

 

 

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Mark Pack’s November 2024 report: A guaranteed way to lose votes

The importance of next May

A blessing and a curse of a democracy is that elections keep on coming around. So while this year has been an exhausting one of election campaigns already, we also need to be turning our eyes to the local elections coming up in May.

Most of the seats up in May were last contested when the Conservatives were still on an electoral high back in 2021. Therefore they provide us with an important opportunity to follow up on our major gains from the Conservatives at both local and Westminster level since 2021. They also provide us with an important opportunity to continue to grow our strength more broadly, especially in areas where, now with a Labour government in Westminster, new possibilities are opening up.

But there is one sure-fire, 100% guaranteed, rock-solid way of repelling voters from us, and it is one we use far too often.

It is not having a Liberal Democrat on the ballot paper. Zero votes for the party guaranteed.

Both Labour and the Conservatives, for example, get very close now to having a full slate of candidates in local elections. We do not.

The good news is that since in the last Parliament we have collectively started focusing on really raising our candidate numbers in council contests, we have made good progress, both for by-elections and for the May rounds of elections.

Standing candidates is not only about credibility and relevance. It is also the way to get more people into the habit of regularly voting for the Liberal Democrats – a crucial step in building the sort of larger core vote for the party that will help us succeed more often.

With us having regained our third place in the House of Commons, continuing that progress in candidate numbers to help further establish ourselves is even more important next May.

If you have local elections coming up in your area, there are great training materials and supporting documents on how to increase your candidate numbers, and how to run a proper approval process. Drop me a line if you need help finding the support you need.

Good luck!

A 15th century technology still reigns supreme

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Lib Dems migrating to Bluesky

A number of prominent (and not so prominent) Lib Dems have deserted Twitter/X for the alternative platform Bluesky.

The party itself can be found at https://bsky.app/profile/libdems.org.uk

Now more than ever, we must stand up for core liberal values—equality, democracy, human rights, and the rule of law.

Join us in defending these values: http://libdems.org.uk/join

— Liberal Democrats (@libdems.org.uk) November 13, 2024 at 5:42 PM

Bluesky looks and feels very similar to the one we will not mention again. It has one very useful extra feature – starter packs – which are lists of related accounts. The official Lib Dem Starter Pack includes a growing number of MPs, plus the Party President, Mark Pack.

There is also a useful LibDem Starter Pack (note the subtle difference), run by Jennie Rigg, which includes lots of party members.

How can you tell that lots of Lib Dem MPs have started appearing on here?

By the fact that the Chief Whip has popped up to keep an eye on them 🙂

Welcome @wendychambld.bsky.social !

— Mark Pack (@markpackuk.bsky.social) November 14, 2024 at 2:57 PM

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Alderdice 6 years on: Where are we now? Join LDCRE at Conference

The Liberal Democrat Campaign for Racial Equality will be holding a very important fringe meeting  on Sunday 15th September at 7:45 pm in room 1D in the Brighton Centre.

We will be discussing progress on implementing the Alderdice Review, six years after it was published.

The event is being held in association with Liberator and the Social Liberal Forum.

The speakers are:

Dr Mark Pack, Party President

Meral Hussein Ece, Lib Dem member of the House of Lords

Rt Hon Sir Vincent Cable , former Lib Dem Leader

Janice Turner

Victoria Collins MP

As a young black man born and raised in the London Borough of Southwark. I came to the Liberal Democrats via Jonathon & Veronica Hunt and Sir Simon Hughes. I had issues around my business. My company was a a victim of alleged fraud. My company the third largest employer in my borough behind Southwark council and Kings College Health Care Trust  employing 800 people and completing 10,000 trips for disabled people every day across 26 London Boroughs.

Those remarkable Lib Dem MPs councillors and activist took up my case and I won back my contract that my company had won in a bonafide OJEU tender process which had been illegally removed.

I was hooked, those Lib Dem people I came in to contact with I believed spoke for me. I joined the Lib Dems in Southwark over 22 years ago.

As time went on I got involved in an  equality SAO / AO because our local party  did not look like the people the party wished to represent.

I was determined to do something about it. I spoke with former Lib Dem Leader Nick Clegg in 2009. He told me that we will do something about the lack of race equality in this party. We need to be quick as we could be seen to be “worse than the Tories.”

Well we have seen the Cameron A list in all their glory at dizzying heights in the Conservative Party and in government.

In 2018 I had my arm twisted by Merlene Toh Emerson to do something on race equality within the party. I became the founding Chair of LDCRE along with Vice Chairs Janice Turner and Dr Mohsin Khan.

We welcomed a review that was being carried out Lord John Alderdice. A lot of my colleagues did not have any faith in the process whatsoever. I persuaded my then colleagues to give the man a chance.

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Mark Pack’s August report: The new political landscape

The new political landscape

We can – and should and will – continue to celebrate our general election result, and to thank everyone who contributed to it, for a good while yet. As people catch breath after those huge efforts, we also need to start to look to the future political landscape.

We have a mandate from the millions of people who voted for us, we need to work to deliver that mandate. But what difference to that task will the new political landscape make?

That is the question we need to collectively address as we develop our plans for this Parliament.

As we do so, there is an important lesson to bear in mind. It is perhaps the most salutary lesson for anyone involved in politics, particularly in a party in opposition. It comes from looking at the long-run data series from pollsters Ipsos (formerly MORI) asking people which issues are most important to them and to the country.

It is both electorally wise – and fundamentally liberal – to pay attention to what people say matters most to them. We are not paternalists who think we know what is best for others, we are liberals who believe people know best for themselves.

As the Ipsos series uses an open ended question, and so caters for changing terminology and focus over the years (e.g. from European Community to EEC to European Union to Brexit), it provides a good insight into how and when the public’s concerns change.

The salutary lesson? You can certainly see people’s concerns change as events happen, such as rising inflation driving cost of living concerns up. You can also, to a degree, see the impact that a sustained focus on a policy area by the government can make, such as – although spectacularly unsuccessfully as their landslide defeat showed – by the last Conservative government on immigration.

But for the main opposition party, let alone for a smaller one? It is very hard to spot much scope to shift the public’s agenda. Rather, the real political skill comes from leaning into that reality, instead finding the overlap between a party’s values and the public’s interests – and concentrating on that.

It is what we did so successfully in the last Parliament, focusing in particular on health and social care and on the cost of living.

It is also why we need to be open-minded, and ready to be flexible, about how that issues landscape will change during this new Parliament. How long the government’s (limited) political honeymoon will last, how the next leader of the opposition performs and how events influence what matters most to people: those will all set the landscape in which we then need to find the best route to continue to grow and win more elections.

Which means that this early in the Parliament the important strategic issues for the party are about how we deliver the mandate on which our MPs were elected, and how to keep our options beyond that open as we see the new landscape develop – and how to continue to grow our grassroots organisation so that we can make the most of the opportunities that will come.

A change of Prime Minister in Downing Street has not taken away the rationale for concentrating on NHS and social care, the cost of living and sewage in particular. Those are all challenges that still need addressing. Our MPs got elected on that platform: they both have a mandate for action on that platform – and it is important that we show voters that those are the issues we still care about.

Plus of course health, and social care in particular, are the issues that Ed Davey is closely associated with, has expertise in and were at the heart of his and our general election message.

The gains at that general election in our target seats were only the most eye-catching part of growing our grassroots strength. Alongside that we made gains on a much broader scale in local elections through the last Parliament, making net gains in fact in every round of local elections and now running more councils with a Lib Dem majority than before we went into coalition in 2010.

With a Labour government now in Westminster, and so many of our second places at general elections now first places leaving us with relatively few second placed seats, it is a new set of challenges to keep that growth going over the next five years.

But as we have shown in the last five, when we set our minds to it, we can achieve so much together.

General election review

One important post-election task for the Board is setting up a general election review. This should be a happier affair than our 2019 review, but it is still important.

Much of our success in the last Westminster Parliament came from our willingness to learn from what had and had not worked for the party in 2019, and to change as a result. It would be foolish and complacent to assume that we have now maxed out all the progress we can make. We need to discover our next set of lessons, which is where this review comes in.

The review is being chaired by Tim Farron and the other members of the review team are Ade Adeyemo, Paul Farthing , Donna Harris, Emma Holland-Lindsay, Mike O’Carroll and Sally Pattle. The team brings extensive experience from different perspectives, and is also made up of people who were not key decision makers on the campaign itself, so that they can properly evaluate – and hold to account – those who were.

The review has been asked to report by the end of the year, so that if there are any recommendations that need to come to Conference they can be submitted for Spring next year (subject of course to Federal Conference Committee’s decisions on the agenda). Thank you also to FCC for providing time at the Autumn Conference for the review to get feedback.

This timetable combines the need to have enough time to do a proper review, consulting with members, with moving quickly enough that related important decisions, such as over target seats, do not get unduly delayed in this Parliament.

Watch out for opportunities to submit your views to the review, including at our Autumn Federal Conference in Brighton.

Financial plans

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Mark Pack’s monthly report: This is what you did

Thank you

From our low of 6 seats in 1959 through to our then peak of 63 in 2006, gaining 57 seats took 47 years. We’ve now gained 61 seats in just 5 years. It was an amazing team achievement, and we all should be proud of the roles we have played.

Perhaps the most amazing helper is our kind deliverer Geoff, who both campaigned locally and in a target seat, a mere 79 years(!) after he delivered his first leaflet as a very young deliverer in the 1945 general election.

Whether it was your first or your twenty-second general election, and whether you helped with leaflets, canvassing, money or in one of many other ways, thank you.

This is what you did:

A particular thanks too to those who worked so hard on campaigns that did not quite make it this time. Just missing out is always frustrating, and all the more so when so many others around you are celebrating. I hope though our other successes can give you hope that success will come in your area too in the years to come.

What happened

That photograph did not happen by accident. Although Rishi Sunak, and before him Liz Truss and Boris Johnson, gave us a helping hand, it was a result we created – deliberately, following a plan all through the Parliament.

We did so by breaking all previous records for the effectiveness of targeting.

Nor was this just due to split opposition votes, because the Lib Dem vote share in the seats we won was impressively high, as Patrick Dunleavy’s figures show:

1983 was the high point of the Alliance and previous attempts to break the two-party system in Westminster. Compared to then, we secured half the votes this time – but three times as many seats. In a political system where the currency of success is seats, that is quite the success.

Of course, the national campaign had an important part in that too. It was a national campaign focused on the voters and media outlets that most mattered for winning seats, and which caught the public’s imagination:

That image captures one of the important lessons from our 2019 election review: the importance of strong visual images to cut through a crowded media landscape and to reach a public often not that interested in the details of politics.

Though I suspect none of that review team – whose work was essential to guiding our work through the last Parliament – quite foresaw what visual images would be coming…

The response from voters came through clearly in the polls:

How it happened

There will be more lessons to digest as there is more time to hear feedback and analyse the evidence, both of what worked well and of what areas we need to work on for next time.

The broad picture though has some clear features. Success came from:

  1. Concentrating on the issues that mattered most to voters;
  2. Building strong teams in our most promising areas;
  3. Explicitly targeting seat numbers rather than vote share – aiming to win seats where we could and to build up our organisational strength elsewhere;
  4. Investing early in intensive support for our candidates and campaigners in our most promising areas;
  5. Taking each round of elections seriously, with each important in its own right but also as a building block for the next too; and
  6. Working together as one team, following a collective strategy based on what you, party members, decided at our conference.

That comes through in the reasons people gave pollster More in Common for voting Liberal Democrat:

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Mark Pack: How we decide to ask people where to campaign

Why it matters

A stark fact from this May’s local elections: just 97 more people switching from our opponents to us would have given us outright control of three more local councils.
That is the brutal reality of first past the post elections. Votes in the key places count for much more than votes in safe seats and in lost causes.

It is why we want to get rid of first past the post. To do that, we first have to win under first past the post. That means concentrating our efforts where they can make the most difference to how many seats we win.

Asking people to help in the right places

Having people from other areas come to help them is a key part of any successful target seat campaign at a general election. It is also the best way to value and respect people’s time – by directing it to where it will have the most impact.

But asking people to go to the right places is not straightforward and it is something we did not get right in 2019. So here is how we are approaching the task this time around.

Running through all this is a simple dilemma. For five general elections in a row, the party has been too optimistic about how many seats it was sensible to target (and although there was rightly lots of wisdom after the event, much of the pressure internally from members during each of those campaigns was to be more optimistic, not less).

Yet the Conservatives, our main opponents in our target seats, are currently polling at a level which, if reflected on polling day, will see them get their worst result since the roll out of letterboxes.

To guide the campaign through this, a wide range of sources of information therefore is being used: what the results on the new boundaries would have been in 2019, local election and devolved bodies election results since then, all the public MRPs published (more than 10 already!) with their seat-by-seat figures, our own private polling and of course the data coming in from our canvassers on the doors and phones.

As well as using all those sources of information to get a balanced overall view of our best prospects, we then have to divide up possible help sensibly. Each target seat is allocated a number of other constituencies where members and supporters are asked to help them.

Because we have to balance the amount of help to each place accordingly – and because of course transport options and travel times vary depending on where in a constituency you live or work – this sometimes means that the seat people are being asked to help is not the nearest or quickest to get to.

If there is another seat you would like to head to because it is easier to get to, because a group of friends are also campaigning there or to return some favours for previous help in a local election, by all means drop an email to [email protected] and the team can confirm if it is indeed a seat we are in with a serious chance of winning and encouraging people to go to.

If you cannot make it in person, help on the phones is also very valuable. You can sign up for our group phoning sessions here or again email [email protected] to be put in touch with the local team in a target seat who can give you details of who to phone.

Building our capacity

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LibLink: Are we delivering too many leaflets?

Party President Mark Pack gives the answer – NO!

He writes:

Q. Do leaflets work?

A. Yes.

Q. Really?

A. Yup. There’s plenty of evidence, both internal party evidence (e.g. tracking changes in canvass data in the aftermath of leaflets) and also from academic research. Examples of the latter are here and here, and there’s also polling evidence of voters remembering getting leaflets and being influenced by them. Plus there’s the evidence of what other parties have done when they’ve walloped us in elections.

Q. OK, one leaflet I understand. But why so many?

A. The typical leaflet gets only a few seconds consideration from a member of the public – so you need to do a lot of leaflets to get anything more than the merest sliver of information over.

He then quotes research from the Electoral Commission after the 2019 General Election which includes this:

Over half the people who took part in our survey after the election said they saw campaign materials from parties and candidates, around a third said they got information from the televised leader debates or online sources.

  • 55% of people who took part in our research after the election said that they got information from leaflets/flyers
  • 32% from a party leader debate on television
  • 29% from newspapers or news websites
  • 24% from social media posts and adverts by campaigners
Posted in LibLink | 17 Comments

Mark Pack’s May report – success – all across the country

Sustained, long-term growth

Last time I possessed the question, “what does a successful general election look like?”. Since then we have certainly seen what a successful set of local elections looks like, including the fun of defeating Michael Gove’s election agent and getting David Cameron a Liberal Democrat councillor.

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Lee Anderson defects to Reform UK – Liberal Democrats respond

Whilst you should never be surprised by anything that happens to the Conservative Party these days, this was perhaps one of the more readily predicted events. And, naturally, because you’d have to have a heart of stone not to get some amusement from this, there have been a number of Liberal Democrat responses to the news that Reform UK Ltd has its first MP.

The official response first though…

Wera Hobhouse was quick to point …

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PSA: Reddit AMA with Mark Pack on 3rd March!

Following the success of r/UKPolitics, a subreddit dedicated to discussion of current affairs in the UK, and their regular “Ask Me Anything”, or AMAs for short, the r/LibDem subreddit mod team, of which I’m a new member of, have reached out to Mark Pack, our Party President, to trial an AMA of our own on Sunday 3rd March at 6PM.

The thread to ask questions went up on Sunday Afternoon, and anyone, member, supporter or a curious individual, will have the chance to submit questions to Mark to answer on the Sunday. You’ll have the opportunity to ask …

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Pack’s podcast shows striking parallels between Kennedy’s leadership and now

In the 36 years the Liberal Democrats have existed as a political party, we have had eight leaders, and Mark Pack’s latest Never Mind the Bar Charts podcast offers an evaluation of one of those eight, Charles Kennedy (1999-2006). The podcast, featuring Mark chatting with the Liberal historian Duncan Brack, has just come out, and the timing is interesting.

Most of the information in it has long been in the public domain, and anyone who has read Greg Hurst’s biography of Kennedy – or, for that matter, mine of Nick Clegg – will find it a refresher rather than a revelation. What was a revelation, however, was just how similar the party’s situation is now compared with the 2001-05 parliament when Kennedy was at his peak.

There are of course some differences, notably that Kennedy’s 52 Lib Dem MPs elected in 2001 were in opposition to Labour, while the 11 Lib Dems elected in 2019 have been opposing the Conservatives. But there are some striking similarities, with some equally striking conclusions to be drawn.

Brack is a firm adherent to the conclusion Hurst drew: that alcoholism was not the cause of Kennedy’s downfall, rather he had no agenda for his leadership, and as he became more aware of this, his drinking got worse. Kennedy was a great communicator who had cut-through with the public because of his appearances on popular TV shows, but he had no clear idea of what he wanted to do with the party leadership, and never seemed to give any policy direction.

Pack takes this as read, and describes Kennedy’s approach to the 2005 general election as “muddled”. Numerically, it was the party’s most successful election, peaking at 62 MPs (up to 63 following a by-election in early 2006), but Pack says, “under those very favourable circumstances (notably the principled Lib Dem stance on the Iraq war), perhaps that was more of a missed opportunity.”

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Mark Pack hits back at activists who called for bolder, distinctive offer to voters

Last week we brought you news that 30 senior Liberal Democrats had written to the Guardian to say that the party should have a bolder, more distinctive offer to voters.

It’s only fair that we bring you the party president’s letter to the Guardian, defending the party against these claims. Mark Pack said:

Far from being too cautious, the Liberal Democrats under Ed Davey have shown incredible boldness (Lib Dems are being too cautious, say senior party members, 29 November). We are the only party committed to 0.7% on international aid, to proportional representation and to combating climate change. Above all, we are the only party to have a real plan to transform our broken relationship with Europe.

With Ed Davey as leader, our plan to get this Conservative government out of power is working, the team is united and we are winning again. Since 2020, we have taken the fight to the Conservatives – in record-breaking byelections in former safe seats from Buckinghamshire to Shropshire. We have added swathes of councillors across the country. The Liberal Democrats are the only party that wants to radically change the system from vested powers to fairer votes. We can only achieve this change through winning elections, with more MPs, more councillors, more assembly members in Wales and more MSPs in Scotland.

However, two other letters from Liberal Democrats on the same day had a different view:

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Mark Pack’s October report – let’s make it 5 in a row

You know what would be even better than four record book rewriting Parliamentary by-election wins in a row? Five.

That’s the opportunity we have with the Mid Bedfordshire by-election and our great candidate, Emma Holland-Lindsay. The issues that are big on the doorsteps are ones that will be familiar to us from campaigning all around the country – people feeling taken for granted by the Conservatives, worried about the cost of living and angry about the state of the NHS. And they think sewage should be sent to treatment plants rather than into our rivers and onto our beaches.

Polling day is 19 October and it’s absolutely one of those contests where people on the ground, talking to voters and visiting their letterboxes, will determine the outcome. It might have been a rock solid safe Conservative seat in the past, but no more!

What Have the Liberals Ever Done For Us?

That’s the title of an excellent new publication from the Liberal Democrat History Group. It comes with a preface by Ed Davey in which he says, “When you need to put your feet up after door-knocking, or to energise yourself for the next delivery round, read it to remember what we stand for and what we have done with the votes that people have lent us – and be inspired to campaign for even greater achievements in the future.”

More information about the new booklet is here and you can watch the launch event with Layla Moran, Sarah Olney, Wendy Chamberlain and Liz Barker here.

Bournemouth Conference

Many thanks to everyone who helped make such a success of our autumn conference, especially everyone who has contributed to our pre-manifesto, For A Fair Deal. That now gives us both a clear up-to-date prospectus of our overall policies and also (in the second chapter) sets our clearly our vision for the country.

If you missed out on our conference – or want to relive moments of it – you can (re)watch all the action on our website.

Conference kindly agreed the Board report, confirming the appointment of Tom Hood to the Federal Appeals Panel (FAP), and also passed our motion on the party’s finances for the next year. This froze our minimum membership subscriptions in recognition of the cost of living crisis and also included an agreed settlement with our three state parties on our mutual financial positions.

Answers to questions for the Board that were not taken in person at Bournemouth due to the time limits will appear on the party website as part of the conference reporting.

Our Party Awards winners

One of the best parts of the President’s role at our conferences is handing out our Party Awards to recognise the work of amazing colleagues around the country.

Our Bournemouth winners were:

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Mark Pack’s September report to members

Many unexpected events, good and bad, have happened to our party during this Parliament. If you’d asked me in January 2020, I don’t think any of us would have expected that three and a half years on, I could write a report to members about how our first-in person autumn Federal Conference this Parliament was coming up and about our chance to secure, just after it, our fifth Parliamentary by-election gain from the Conservatives.

It’s been quite the journey since our last in-person autumn conference. That was also in Bournemouth but back in the very different political times of 2019. We’re on the third Conservative Prime Minister of that time and – at time of writing (!) – seven Secretaries of State for Education.

But most importantly for our party, we’ve made huge progress since then in rebuilding our organisation and starting a sustained, long-term recovery.

We’ve made net gains in every round of council elections this Parliament. Alongside our four new MPs, we’ve also won control of more councils – taking the number of Lib Dem majority authorities to a tally higher even than it was before we went into government in 2010. We have a new scheme to support the new generation of candidates from ethnic minority backgrounds and we have a much expanded network of staff supporting grassroots campaigners right across the country. New, and much better integrated, website and email tools are being rolled out and, after over thirty years of people saying the Federal Board and its predecessors was too large, we finally did something about it.

But there’s much more still to do, starting with the need to turn that run of four by-election gains into a run of five next month. Find out more on how to help Emma Holland-Lindsay and the Mid-Bedfordshire by-election campaign on her website.

Rebuilding trust in politics

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LibLink: Mark Pack on Sunak’s ‘war on woke’

The Guardian has an article asking “Can Sunak’s rightwing war on ‘woke’, migrants and the environment save the Tories?” with contributions from a panel including our own President, Mark Pack:

It is, after all, the Liberal Democrats – not the rightwing populists of Reform – who have taken four seats off the government with record-breaking swings in byelections this parliament. The message from voters to Lib-Dem canvassers in those contests was very consistent. It was about the NHS and the cost of living, about sewage and failing public services. It was about being fed up with the Conservatives, their lockdown parties and their failures on the mainstream issues.

That’s borne out by pollsters too. The cost of living and the NHS are consistently the top-rated issues. Even Conservative voters want the most polluting vehicles to pay higher taxes and Conservatives are more supportive of the 2050 net zero target than voters in general.

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President’s Update: The difference your campaigning makes

So many people depend on the help and love of unpaid carers, relying on them to get through essential day-to-day challenges such as washing, dressing and eating. Yet our unpaid carers are often without adequate support, having to juggle caring with their own work.

Which is why Wendy Chamberlain’s Carer’s Leave Act, steered through the Lords by Lib Dem peer Chris Fox, is such an impressive and important achievement. A special shout-out too for Wendy’s Senior Researcher, Kathryn Sturgeon, who did a power of work on the bill.

It’s an impressive achievement because the chance for any MP outside the government to get new legislation through is rare. It’s also an important achievement because the Act gives important new support to carers, allowing time off work to manage caring responsibilities.

The Act means an estimated 2.4 million carers across the UK now have a statutory right to take five days of unpaid leave per year. The law benefits employers too as those businesses which already provide such leave report reduced recruitment costs, improved retention and better staff well-being.

Wendy seized the opportunity when it came. But she was only there in Parliament to see the opportunity because of your support and campaigning. It’s the difference that getting Liberal Democrats elected makes. Thank you.

Condolences

I know readers will want to join me in giving our condolences to Ming Campbell, after his wife Elspeth died earlier this month. As Wendy Chamberlain said, “Elspeth was a kind and generous person, known to and loved by many of us within the Scottish Liberal Democrats in North East Fife and beyond. I will treasure the memory of the time I spent with her both prior to and since my election.

Could it be you?

Five keen and talented people are needed for a variety of roles in the Federal Party, ranging from membership and supporter work to finance and judging appeals.

Even if you’re not looking for a new role, please do take a look as you may well know someone else who it would be worth you sharing this information with and encouraging to apply.

Details are up on our website for:

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++BREAKING NEWS++ Liz Truss revealed as deep cover Liberal Democrat “sleeper” agent

Former Prime Minister Liz Truss has resigned from the Conservative Party after it was revealed that she has been acting secretly as an agent for the Liberal Democrats for thirty years.

In a bizarre series of events, the disclosure that an hereditary peerage was being lined up for Liberal Democrat President Mark Pack, sounded alarm bells which led to Ms Truss’ uncovering as a Liberal Democrat “sleeper”.

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World Book Day – What are your favourite books?

Today is World Book Day, a chance to celebrate our favourite books and authors and talk about what we love to read.  So, please use the comments to talk about your favourite political books and those you read for pleasure.

One of the things which upsets me most about Long Covid is that I have been able to read so little for pleasure. Normally I’d read one book a week. Last year,  in total, I read one whole book and two half books.  However, in January alone, I’d already surpassed that. February has not been so good as I’ve been slowly increasing my hours at work which has used up pretty much all my energy.

It’s always good on World Book Day to scroll through social media and see all the children heading off to school dressed up as their favourite character. It’s a testament to the creativity and ingenuity of their parents. All too often they find out at 8pm the night before that such an event is happening and have to magic an outfit out of nowhere.  And as we come up to International Women’s Day next week, it’s worth mentioning that it is likely to be the unseen and under-appreciated work of women that  makes these things happen.

My favourite political book of all time has got to be the memoir of the 1992 US presidential campaign written by James Carville and Mary Matalin. He was Clinton’s campaign director, she was a senior member of the Bush campaign. They fell in love just before the campaign kicked off.  All’s Fair – Love, war and running for President was their hilarious account of that campaign, which shows their eccentricities off at beautifully and is a superb piece of history.

Purple Homicide, by John Sweeney, is a brilliant reminder of one fo the 1997 election’s non Lib Dem highlights. Former BBC journalist  Martin Bell took on Conservative MP Neil Hamilton in an anti-sleaze campaign after Hamilton was implicated in the Cash for Questions affair.  Again, this account is hilarious, getting its title from the “homicidal purple” trousers worn by Christine Hamilton to a dramatic encounter on Knutsford Heath.

Shirley Williams’ autobiography Climbing the Bookshelves is another special book for me. Shirley is one of my political heroes and when I read it I hear the words as she would speak them. From her evacuation across the Atlantic as a child during the war to her election as an MP, to her career as a Labour minister and then with the SDP and Liberal Democrats.

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Mark Pack: My monthly report to members

We have a chance this May to achieve something we’ve only ever managed twice before in our party’s entire history: make it five rounds of local election net gains in a row.

We should be excited about that possibility. Not only for reasons of psephology but also for reasons of power.

Every gain we make will mean more people benefiting from Liberal Democrats in office, and every gain we make will mean more opportunity to turn our policies into action.

Policies such as the great record in Eastleigh of building new houses – and keeping on winning elections.

To keep our run of local election gains going in May we need two things: candidates and teams to help them. The last time this round of seats were up for election, our calculations show that we missed out on several hundred (yes, hundred) further gains because we didn’t have enough candidates in winnable territory.

Centrally, the party is doing more to publicise the opportunities to be a candidate and to encourage more people to think about i., (The data from these surveys ends up in Lighthouse so it’s available to all local parties.)

But nothing quite beats the in person conversation, the chat over coffee, to help more people realise what a great candidate and councillor they would be. 

That’s particularly important for potential candidates for under-represented groups, who can need that extra encouragement that our party is a welcoming home for them.

Then we need to get our candidates elected, which is where help from people who don’t have local elections in their own area can be so important. Going to help in person or picking up the phone to make some calls makes the difference in close contests.

If you can help with either of these tasks, please do. There’s also a wide range of free training available to help you make the most of these opportunities.

Working together, we can get more Liberal Democrats elected and get more things done such as turning a disused rubbish tip bequeathed by a Conservative-run council into a successful solar farm, helping our planet and generating income to pay for high quality local services.

The paradox at the heart of British politics

Alongside that local picture, there’s a paradox in our national politics we also need to navigate our way through.

The public increasingly views Brexit negatively. The headline figures show a slow but sustained, long-term trend.

Some of this change comes from long-term demographic trends as those joining the adult population are overall much more pro-European than the average. Some of it too comes from people changing their minds – although much of that is a churn to/from don’t know.

In fact, when YouGov recently asked about how people would vote in a new referendum, there was only a net 1.5% of people switching direct all the way from Leave to Remain. Moreover, those increasing pro-European views are also often quite soft. Put simply, the more that the possible conditions of Britain rejoining the EU are mentioned, the further support drops.

Even so, the overall trends are clearly headed in the right direction given our pro-Europeanism. Yet there is a paradox here. Because while public opinion is increasingly negative about Brexit, public opinion is even more strongly of the view that the most important issues to people, their families and to the country are other topics.

Different pollsters ask these questions in different ways, but the pattern of answers is similar. That pattern matters because, as the last general election showed, however much we might wish the election to be about one issue, in a democracy the voters get to choose what an election is about – and they can choose to make it about something else.

Today the most important issues are the economy, cost of living and health services. These affect people directly, now, in very practical and obvious ways.

Many people face big waits for a GP appointment, can’t get on an NHS dentist waiting list, worry about ambulance times if things do go wrong, and millions are stuck on waiting lists.

Overwhelmingly, the public wants to hear those who seek to lead them concentrating on these issues. Talking about other issues instead can feel at best like missing the point and at worst disrespectful to the immediate pressures and worries they face.

The way to show these voters we understand their lives is to talk about the economy, the NHS, practical issues in their area affecting their lives, and the underlying sense of being taken for granted by the Conservatives.

Party Awards: get your nominations in

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The Party in England Responds to the Change in the Party’s Definition of Transphobia

No regular visitor to LDV can have missed the growing debate over trans gender issues. Here we publish the response from the English Party to recent events in full. Given the sensitivity of the subject we will be pre-moderating all comments in line with our editorial policies.

The English Council Executive, meeting last weekend, have agreed two motions in support of trans rights and in response to the Federal Board changing the Party’s definition of transphobia.

  1. A motion of censure for the appalling communications calling for an apology and a plan to make sure nothing like this happens again.
  2. A motion calling on the Board to seek further advice, in consultation with LGBT+ Liberal Democrats, and suspend changing the definition until that advice is received and/or Federal Conference can vote.

The motions were passed with strong support from everyone who spoke, and no one spoke or voted against. This represents a wide consensus from regional chairs and members across the country.

Just under two weeks ago, the Federal Board met for the last time and, with Federal elections still under way, chose to amend the Party’s definition of Transphobia.

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Mark Pack: Why I’m running for Party President

Editor’s Note: The LDV team has invited the three candidates for Party President to write an article for us. 

I eat tofu. I listen to podcasts. I’ve appeared on the BBC. I read The Guardian. I live in north London. Both my parents were immigrants. 

It’s a good thing that Conservative Home Secretaries and Prime Ministers don’t get a vote in our internal elections, as I’m really not the sort of person they like.

And they certainly don’t share my politics… because I want our country to be more liberal, more tolerant, more inclusive, and at the heart of Europe. The more Liberal Democrat policies we get enacted, the better people’s lives are. 

To achieve that, we need to get our strategy and organisation right. We have to have more MPs, more Mayors, more MSPs and MSs, more London Assembly members, more councillors and our first Police and Crime Commissioners.

Since taking up post as President in January 2020, we’ve made real progress implementing the lessons from the independent election review of the 2019 general election. We’ve strengthened our campaign staff, steadied our finances and improved our governance. We’ve focused on reaching diverse groups, engaging our members, and modernising our technology so we can do better in getting our messages across.

We’re winning again at local elections and by-elections – and I’m delighted that by-election winners Helen Morgan and Richard Foord are backing my campaign. 

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Meet the candidates for Party President

Update: Since this post was published we understand that the date for the hustings for England will be rearranged. We will update you as soon as we can.

Following on from the Newbies Guide to the party elections we now have the dates for the presidential hustings.

There are three candidates for President of the Liberal Democrats:

  • Lucy Nethsingha
  • Mark Pack
  • Liz Webster

Three online hustings have been arranged, one each for England, Wales and Scotland.

  • England: Sunday 23rd October, 6pm to 8pm  New date Thursday 27th October, 6pm to 8pm
  • Wales: Wednesday 26th October, 6pm to 8pm
  • Scotland: Sunday 30th October, 1.15pm to 2pm.

These meetings are for members only. You do need to book here in order to receive the link to the online event.

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Reactions to the churn

So Kwasi Kwarteng is out and Jeremy Hunt is in. How long can Liz Truss last after today’s extraordinary moves?

Prominent Lib Dems have, of course, been giving us their take on the news:

 

 

 

 

 

 

I think we can see a clear message here!

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Why Brighton conference should be in your diary

Mark Pack writes on the party website:

It’s thirty years since my first autumn federal conference, appropriately also in Brighton. That 1992 conference was the start of the most successful electoral run in our party’s history – record-breaking Parliamentary by-election wins, sweeping local government gains and then a huge leap in the size of the Parliamentary Party as a tired, discredited, scandal-riven Conservative Party lost office.

As part of that run of success, two years later, we were back in Brighton again, as you may have seen from the recently rediscovered BBC footage of a younger version of me (more curls, larger

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