Dealing with clients expecting miracles in media campaigns. Can you manage their high hopes effectively?

Share popular examples and the budgets, team and time that was required to achieve similar results. For example, just because you have a script similar to Dr. Squatch doesn't mean that $2,000 and a small video crew can get you the same results. Being upfront and honest about the budget, team size and time it takes to create different levels of work, and different outcomes from that work, will save you the headache of dealing with disappointment and potentially anger down the road. You may miss a sale, but they may come back after doing more research themselves.

When you sit down with clients, it’s essential to discuss what is realistically achievable given their budget, timeline, and the overall scope of their media campaign.Participants often provide real-time insights that can significantly shape the campaign's direction. Use these meetings to provide updates and discuss any adjustments based on audience reactions. Incorporate their feedback into the ongoing strategy, keeping clients informed and engaged. Remember, consistent and clear communication fosters trust, allowing for a more adaptable and responsive approach.

Según mi experiencia, para construir una estrategia sólida lo primero además de tener un brief completo por parte del cliente, su posicionamiento, target, timmings, es alinear los objetivos entre todos los integrantes y áreas. Tener objetivos claros y SMART permite avanzar más rápido en el desarrollo de la estrategia óptima.

Developing a comprehensive marketing plan is crucial for any business aiming to achieve long-term success, a successful marketing strategy is understanding your audience. By gathering insights into their preferences, behaviors, and pain points, you can create tailored messages that resonate. Once you know who your audience is, the next step is to refine your message. Your communication should be clear, consistent, and relatable. Alongside refining your message, selecting the right distribution channels is vital. Whether it’s social media, email campaigns, or content marketing, each channel should align with where your audience is most active and engaged.

Muy relevante, sobretodo cuando manejamos inventarios de productos que deben desarrollarse o importarse desde otros mercados.

Establishing clear and realistic goals at the outset is essential. By doing so, you can help clients understand that each stage of a media campaign contributes to the overall success. Whether it's increasing brand awareness, generating leads, or fostering engagement, each goal requires time and effort. It's important to communicate that cultivating a strong brand presence involves multiple touch points over an extended period. Clients must recognize that results take time to manifest. Building relationships with the target audience and enhancing brand visibility is a gradual process that should not be rushed. By educating clients on the importance of timelines, you can align expectations with the realities of media campaigns.

Actualmente existen diversas formas de optimizar presupuestos de producción y desarrollo de piezas creativas. Con la Inteligencia Artificial más aún, lo cual ha generado diversas controversias. Algunas marcas globales aplican IA a sus desarrollos creativos y de esta forma tienen un mayor pool de piezas para las campañas digitales de este cyber, por ejemplo. Optimizando las piezas creativas digitales con mejor desempeño.

When initiating budget discussions, it is crucial to outline what can realistically be achieved with the allocated resources. Clearly defining goals provides a framework for decision-making and project management. Rather than focusing solely on cutting costs, emphasize the benefits of what can be accomplished within the budget constraints. Prioritize maintaining quality by seeking innovative solutions that meet both budgetary constraints and high standards of work. Finding a balance between cost and quality ensures that projects remain viable and successful over time.

A este punto me refería con establecer objetivos que sean realistas (SMART) y válidos para todas las áreas involucradas, de tal manera que los KPIs obtenidos en la estrategia permitan crecer desde el posicionamiento de la marca, rankings de posicionamiento, en las ventas físicas y en las conversiones y leads digitales.

Defining success in a media campaign is a proactive process that requires careful thought and strategic planning. To effectively evaluate the success of a media campaign, you need to identify relevant Key Performance Indicators (KPIs). These metrics may include website traffic, engagement rates, conversion rates, and brand awareness levels. Selecting appropriate KPIs allows for a targeted approach, ensuring that your client's objectives are quantifiable and can be accurately assessed.

This is so good! All of these recommendations are not just for client campaigns, but also when working on their brand image and presence. There are still people who expect immediate results or think a viral post will bring them instant fame and fortune! :) So, please read carefully through each of the suggestions in this article, because they are so on point. I’ll add that after maintaining open communication, it's also crucial that it remains mutually respectful and honest.

Dar seguimiento y ptimizar los planes en forma contínua, permite diversos ahorros y conocer mejor la respuesta de las audiencias a nuestra estrategia, para mejorar el customer journey completo.