How can you format social media measurement reports and visualizations?

Format social media measurement reports with clarity. Begin with an executive summary highlighting key insights. Use visualizations like graphs and charts for easy comprehension. Organize data logically, grouping metrics by platform or campaign. Incorporate comparative visuals for trends. Provide context to numbers with concise explanations. Prioritize relevant KPIs and avoid overwhelming details. Include actionable recommendations based on the data. Ensure visual accessibility for diverse audiences. Regularly update the report format to align with evolving goals and strategies.

When creating a social media measurement report, consider your audience, purpose, and frequency to determine the best format and tools. Options include dashboards, slide decks, PDFs, or videos. Utilize tools such as Google Data Studio, Tableau, PowerPoint, or Loom to craft and share your report. Select a format and tool that meets your needs, preferences, and budget, ensuring that your data is presented clearly and engagingly.

I love Supermetrics combined with Looker Studio. That allows me to simply create a dash and then share with the staff. I make it easy to consume and to gain insights.

You can accumulate data such as audience size, number of publications, number of reactions, etc. in spreadsheets. Then you can analyze the growth or decline trends of various indicators by week or month, and compare the behavior of audiences on different social networks. Then export the results and summary to PDF, PowerPoint or other format.

Let a tool do this for you. Apps like Measure Studio can automatically put together your data into deck formats powered by live social data. The time you spend packaging is the silent cost center in social no one talks about.

Some programs offer ready-made templates, for example, with pivot tables, marketing process planners, forecasting or planning trackers, results reports, and various options for graphs and charts. Based on them, you can prepare your own templates.

You can use line charts or bar charts to visualize trends in results over several weeks, months or years. Pie charts can be used to compare the share of each indicator or KPI both within the same social network and to compare different channels. In some cases, it is useful to use other types of graphs and charts, for example, with areas, radar plots, scatter plots for correlation data, and others.

Charts and graphs are wonderful visual tools for your report, but remember that not everyone has the same social media expertise as you. So what may be very apparent to you based on the visuals may not be clear to the stakeholder you're sharing the report with. Adding commentary can guide others through the report and share context and key findings so everyone is on the same page. In one of our clients' monthly reports, there was a dip in impressions that initially was concerning to the client. By adding commentary, we were able to explain that the previous month's ad campaign had contributed to a spike and that what seemed like a dip that month was really just a normalization of the profile's impressions without ads.