How do you implement technical SEO and what are some of the key elements?

A comprehensive site audit is essential for optimal SEO. It identifies issues like broken links and redirects, thin or duplicate content, and poorly optimized meta tags and titles that affect visibility. Moreover, it assesses loading speed and mobile-friendliness, critical for user experience and mobile-first indexing. It checks for sitemap and robots.txt errors that can hinder efficient indexing, and it verifies HTTPS and SSL for a secure browsing environment. Overall, a thorough audit creates a robust foundation for an effective digital strategy.

It's critical to note that missing out on having a crawlable and readable site will limit the impact of any other activities undertaken. In addition, technical SEO (or lack of) is the primary cause of traffic drops during site migrations.

One of the biggest mistakes is thinning out topical relevance and poorly aligning content into relevant hubs with key pillar pages that are the primary focus. A typical sceneario of losing sight of the forest for the trees.

There's a lot to take in with this area of SEO, but a key tool here would be Google's PageSpeed Insights tool - https://pagespeed.web.dev/. This will cover most of the above issues, and if you're not comfortable, just remember to talk to a professional, rather than take on a critical area of the site. One key thing to remember though is to focus on mobile-first SEO, as this will be how Google will assess your site; so test your site on your mobile phone before you launch any new design!

Incorporating rich media elements such as videos, infographics, and interactive tools can significantly enhance your site's optimization. These engaging assets will not only capture the attention of your visitors but also contribute to longer session durations and increased user interaction. By providing diverse formats of content, you cater to different learning styles and preferences. With the majority of internet users accessing websites through mobile devices, it's essential to ensure that your site is fully optimized for smaller screens. Implementing a responsive design that adjusts seamlessly to different screen sizes and resolutions will not only improve the user experience but also boost your search engine rankings.

It's important not to get too lost in the numbers If your page speed is fantastic but your copy is completely irrelevant and you target keywords with incorrect user intent in mind, you're not going to see great results for your organic profile. Get your numbers to a "good" threshold, while working in tandem on your other SEO content and perhaps link-building strategies if applicable. "Good" according to Google is the following: LCP: <2.5 sec FID: <100 ms CLS: <0.1 We ideally want pages to load within 1-2 seconds, with anything under 1 second being considered as very fast. So long as your site is faster than than the competition, you should perform well, especially for ecommerce sites where you'd like to keep speeds under 2.5 seconds.