Oh, so you’re a creative person? I get that a lot. I’ve worked with brands for a while now, and people often ask, 'Why haven't you considered working in an agency? The truth is, while I haven't seen both sides, I’ve always been drawn to the brand side of things. Here’s why: You live and breathe the business objective You truly understand the product you’re creating for You get to know your consumers inside out Your work is directly aligned with the brand’s mission As a creative person, that kind of connection brings a different level of satisfaction. And trust me, the difference between a great copy and an average one? It’s often found in that deep understanding. What about you—agency or brand side?

Foster open and honest communication with the designer. Discuss your goals and the message you want to convey. Involve the designer in the content creation process from the beginning to align the design with the copy. Provide specific guidelines or a style guide to help the designer understand your vision. Offer constructive feedback on the design, focusing on how it aligns with the message and overall goals. Be willing to compromise and find solutions that satisfy both your copy and the designer's vision. Be open to revisions and iterations to achieve the desired outcome. Involve a third party or a usability expert to provide an objective perspective. Keep a record of discussions and decisions to ensure clarity and accountability.

I work closely with the designer to find common ground, ensuring the visuals complement the message rather than compete with it. It's about collaboration, making sure both the copy and design enhance each other while staying true to the core message.

Copy and design go hand-in-hand to tell one story. You need to work with the designer to ensure you're on the same page. Always keep the objective and audience in mind. Sometimes concepts start with a catchy headline which drives design, and other times copy is inspired by imagery the designer creates. There's no right or wrong with where you begin... Just begin together. So long as you work together towards one goal you can make sure that the message you want to send is conveyed.

Designers will visualize your copy. So, it's important to agree on the 'concept' first. I worked with designers who can turn any copy appealing to eyes. I also worked with designers who can only draft a visual with the help of samples. So, it depends on the way you collaborate and work. Ideally, - Someone needs to take the lead. - Both need to agree on a concept (Do it before writing or after.. up to you)

It's you and the designer against the problem, not each other, so first: → Frame the copy as part of the user journey: Explain how your words guide the user’s next step, helping the designer see how their work complements your message. → Be open to visual storytelling: Sometimes the design can enhance or even replace certain parts of the copy. Focus on the message getting through, not the word count. → Prioritize clarity: If the message is clear and the design elevates it, you’ve found the sweet spot.

Again, this is a matter of communication. Where communication breaks down... there's usually a need for more! 🦞 If it's not a communication problem, but a clash of perspectives, then usually it's best to run the competing ideas by the client. After all, it's their work in the end.

Communication is the key to all of the discussions. Perhaps the best conflict resolution strategy. Engage in open dialogue where you are talking about your opinions and the facts that you have gathered and why you think this is the best course of action to take for this project. Suggest options and try to come up with a middle ground where both the ideas are serving the customers.

Content and copy should be the primary focus of a writer. Conveying the message is the primary goal, and how it is portrayed is the designer's job. Until the message is crisp & clear, the designer should be free to show their ideas. This can be achieved only through constant dialogue and distributing work evenly.