You're facing conflicting viewpoints on customer needs. How do you align sales and operations for success?

Schedule regular meetings between sales and operations teams to discuss customer needs, challenges, and feedback. Encourage open dialogue to address conflicts and align perspectives. Create common goals that both sales and operations can work towards, such as improving customer satisfaction, increasing efficiency, or achieving sales targets. Develop a comprehensive customer journey map that outlines the customer experience from initial contact to post-sale support. This helps both teams understand the customer’s needs and pain points. Collect and share customer feedback regularly between sales and operations. Use this information to refine strategies and address any discrepancies in understanding customer needs.

Generally this happens in diverse thought leadership or different locations working systems. In such scenario it is required to have sales and operations team collaboration and meeting frequently. Need to have updates and sometimes customer call can be done together.

Sales and operations have to combine there skills they use to work towards the Organisation Success Strategy and align them with the objectives, mission and vision of the organisation to achieve Organizational Excellence. Sales and operations must work together towards the same objectives. There must be effective communication between the two departments, discussions should end with action plans and everyone must agree and align to the same mission and vision. The action plan should be implemented and monitored. There should be regular physical and online meetings to discuss progress reports.