The best account strategies start with listening to the right signals from clients. In Software as a Science, we emphasize structured feedback loops that drive action: 1. Segment feedback sources. Use direct input like NPS and surveys, but also track churn reasons and feature adoption. 2. Close the loop. Show clients their feedback leads to change. A simple “we heard you, here’s what we did” builds trust. 3. Prioritize impact. Not all feedback should drive strategy. Focus on insights that improve retention and align with business goals. It’s not about getting more feedback. It’s about using it effectively.

Para perfeccionar tus estrategias de cuentas, escucha activamente a tus clientes. No solo preguntes, sino también observa sus comportamientos y reacciones. Analiza los comentarios en cada interacción, desde encuestas hasta reuniones informales, y busca patrones que te guíen. Con esos datos, ajusta tu enfoque. Personaliza tus ofertas según lo que realmente valoran y optimiza el proceso de ventas para que se sientan escuchados. Recuerda, la clave está en crear relaciones basadas en confianza y adaptabilidad. ¡Haz que cada cliente se sienta único y entendido!

Refining Account Strategies: The Power of Client Feedback Want to build stronger client relationships? Start by asking the right questions. 🔍 1️⃣ Make it easy – Clients won’t waste time on long surveys. Keep it short, direct, and relevant. 2️⃣ Listen beyond words – Pay attention to tone, concerns, and unspoken frustrations. 3️⃣ Act fast – Feedback without action is pointless. Show clients you’re adapting. The best account managers don’t assume—they ask, listen, and improve. How do you gather feedback that truly makes an impact?

Feedback is useless if you don’t act on it. —> Surveys? Most clients don’t bother unless they’re unhappy. Instead of generic questions, ask what they’d pay extra for. —> Review meetings are smart—but only if they aren’t just for show. If clients feel heard but nothing changes, they won’t bother speaking up next time. —> Tools like NPS are fine, but nothing beats direct conversations. Data points don’t build loyalty—relationships do. The best way to gather feedback? Make customers feel like their input shapes your service.

Gathering client feedback organically is good but when you start to cross the threshold of maybe 20 or more clients then it can become quite tedious to keep in touch with all of them naturally regarding what they feel about the quality of the service without any system. That is why I make sure to simply add client interaction into my daily planner and schedule calendar so that talking to clients and receiving feedback becomes a part of the day. While tools like NPS can be helpful but nothing is better than direct client interaction, in person or on a call and just asking them what the feel about a certain aspect of the service. Then I make sure that feedback is documented and translated into something my team can handle.

Refining account strategies relies on building strong relationships where both formal and informal feedback shape your approach. Business reviews and surveys provide structured insights, while casual 1:1 conversations often reveal unfiltered perspectives that might not surface in formal settings. By valuing both, you gain a fuller picture of client needs, allowing you to proactively address challenges and strengthen partnerships.

Client feedback is crucial in refining account strategies and improving security services. To collect insights, use structured surveys, one-on-one interviews, post-incident reviews, on-site audits, NPS surveys, and digital channels. Analyze feedback by categorizing themes, benchmarking against industry standards, and collaborating internally. Implement changes by refining training, enhancing communication, adjusting security protocols, and customizing services. Maintain a continuous feedback loop through periodic follow-ups, transparent reporting, and advisory boards. A strong feedback strategy strengthens client relationships and ensures long-term growth.

Elevate your agency! Client feedback fuels growth. Actively solicit it – surveys, calls, casual chats. Analyze for actionable insights. Show clients you hear them by implementing changes & celebrating wins. Feedback isn't criticism, it's gold. Use it to refine strategies, strengthen relationships, and skyrocket results. Make client feedback your secret weapon.