The aim of sales is to collect money from the final consumer in the sales process, the aim of marketing is to aid the sales process by interrogating and influencing product, price, placement and positioning. Sales & marketing have to blend forces together by having regular meetings with effective 2 way communication where action plans would be aligned by both departments and executed by business processes. Alignment means they must blend together to develop an organisational success strategy OSS that would link their plans with the mission vision and objectives of the organisation to deliver Organizational Excellence OE. The use of CRM tools assist both sides to gain insight into consumer behaviour and link their plans to those needs.

📌 Here are three small keys: 🎯Enhance Communication & Collaboration: • Set up regular joint meetings b/w sales & marketing teams to ensure both departments are aligned on goals. • Use shared platforms or CRM tools that provide visibility into each other's activities, ensuring that sales. 🎯Lead Qualification: • Establish clear criteria for lead qualification (e.g., through the BANT model: Budget, Authority, Need, Timing) & make sure both sales & marketing agree. 🎯Align Goals: • Sales & marketing common goals (e.g., revenue targets, lead quality) rather than working in silos with conflicting KPIs. • Implement closed-loop reporting, where marketing gets feedback on lead quality & sales gets insight into the impact of marketing efforts.

The sales strategy and marketing strategy should be definition be different. They are different disciplines using different tools and methodologies. Therefore, the first step is to determine if sales operational efficiency is the actual goal or are there other roadblocks (production already can't keep up, legal is understaffed, etc.). If though put is the most prime goal, then look for slowdowns in the process, determine what is the bottleneck and take steps to improve that process. Rinse and Repeat. Or to put it another way: 1. Determine Actual Goal 2. Quantify impact of interactions 3. Experience side-effects of the action 4. Redesign for greater success

To align sales and marketing strategies effectively, you should start by fostering open communication between both teams. Create joint goals and shared metrics so that everyone is working towards the same objectives. Use data-driven insights to guide decision-making and ensure that both teams are on the same page. Regular collaboration meetings can help address issues quickly and keep everyone aligned. By building a unified strategy and maintaining clear communication, you will enhance overall efficiency and drive better results.

Devemos entender que existe um objetivo final que é comum para as áreas de marketing e vendas: Captar receita do mercado entregando algo que faz sentido para os clientes corretos. Com isso em mente uma palavra aparece: CONTINUIDADE. Manter vivo na cabeça dos profissionais este objetivo final é essencial para otimizar a operação e evitar situações como Marketing batendo meta de entrega de leads e vendas não atingindo o mínimo esperado. Para evitar isso aposto em reuniões com a participação de ambos os times a fim de manter o alinhamento. Pensar em squads multidisciplinares, para revisitar e atualizar o ipc por exemplo também pode ser uma boa.