You're clashing with team members on keyword optimization strategies. How can you find common ground?

To find common ground when clashing with team members on keyword optimization strategies, start by fostering open communication. Encourage everyone to share their rationale behind their choices. Then, analyze data together, using metrics like search volume, competition, and user intent to back up decisions. Consider running A/B tests to compare different approaches and let performance guide the final strategy. By focusing on data-driven results rather than personal opinions, you can align the team on the best possible approach while valuing each member's input.

It is easy to identify common points in the realm of keywords. The terms that the target audience searches for the most often can be obtained with ease by knowledgeable colleagues or colleagues who have a direct connection to the target audience and collection users. The ideal terms should be used in the SEO procedure after these have been verified. In this procedure, tools such as keyword planner are highly beneficial. Using this tool, you may verify the terms that your peers have recommended to help you choose wisely. Examining the pages that appear in Google, particularly those of significant rivals, can help you to summarize the information above. so, it is possible to select the top word from the data for the main term and long tail.

If your team disagrees on keyword strategies, start by focusing on the shared goal of improving results 🏆. Encourage open discussions where everyone can share their ideas 🗣️. Use data to guide decisions and see which approach works best 📊. Testing both strategies on a small scale can help find the best solution 🧪. Combining ideas may also help the team work together more smoothly 🤝.

Try to bifurcate keywords research into - ToFU (Awareness stage keywords ( - BoFU (Interest stage keywords) -MoFU (Consideration stage keywords) This way help to utilise the team bandwidth and avoid any clashes.

This kind of situations often arise and in these situations we must do the below listed things: Firstly the team must sit together and decide the business goal whether it is traffic, engagement or leads. Secondly there must be a consensus on the target audience either it is B2B or B2C. The third step is to decide the target location so that we can proceed with local or national or global keywords. Once all three things are decided there can't be any confusion among team members. Now your keyword research will go in the right direction.