Aligning data discrepancies in your CRM system with other integrated platforms can be challenging, here are some steps to manage Data Mapping: Map corresponding fields between the CRM and other systems. Ensure that each field in the CRM has a matching field in the integrated platforms Data Transformation: Ensure data formats are consistent across systems. Data Synchronization: Implement automated processes to keep data synchronized across all platforms. Validation and Testing: After mapping and transforming data, validate it to ensure it aligns with the expectations of each system. Perform thorough testing of the integrations to ensure data flows correctly and consistently between systems.

Here are my recommendations: 1. Data Audit: First of all, conduct an intensive check of all the elements of the CRM system and connected applications to identify irregularities and causes of these irregularities. 2. Standardization: Standardize data entry procedures in such a way that every system reads the same data because it was entered in the same way to avoid similar errors moving forward. 3. Automation Tools: Using middleware or automation tools-that can include APIs or integration platforms-to update data in real-time with the minimum need for manual adjustments to data. 4. Scheduled Data Validation: Scheduled data quality monitoring for any future inconsistencies to be identified as early as possible.