During a high-profile crisis, I handle media scrutiny by staying calm and focused, ensuring clear and composed communication. I implement a well defined media strategy with a single spokesperson and concise key messages to keep control of the narrative. Additionally, I maintain regular updates for stakeholders, ensuring transparency and fostering trust throughout the situation.

1. Be calm, collected and vigilant to prevent further mistakes and oversights. 2. Do not volunteer information until your investigation is thorough and concluded. Instead, offer a summary of what it looks like and assure the media that you will get to the bottom of the issue and let them know once you have all information. 3. Deal with the emergency privately and control the information leak to the media as much as you can. In cases where there is need to be accountable, do so under legal advisement after weighing your options. 4. Put systems in place to mitigate risks and reduce the re-occurrence of such emergency. 5. Speak slowly, precisely and unambiguously to prevent your words from being misconstrued.