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Last updated on Sep 4, 2024

You're managing a media campaign with last-minute changes. How will you ensure its success?

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Kari Homan

Innovative Brand to Demand Storyteller and Marketing Executive with deep expertise in Brand Marketing, Social Media…

When unexpected alterations hit your media campaign, success hinges on your ability to adapt quickly. To steer through these changes:

- Prioritize tasks by urgency and impact, focusing on what will make the biggest difference.

- Communicate changes to all stakeholders promptly to ensure alignment.

- Stay flexible and ready to pivot, testing new approaches if necessary.

How do you tackle last-minute shifts in your campaigns? Share your strategies.

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Kari Homan

Innovative Brand to Demand Storyteller and Marketing Executive with deep expertise in Brand Marketing, Social Media, Thought Leadership, Content Marketing and Communications.
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When handling last-minute changes to a media campaign, consider these critical elements: Clarity:Clearly identify the changes (creative, targeting, channel mix) and their downstream effects. Assess the impact on the entire customer journey, and understand which assets, creators, and channels will be affected. Communication: Develop a concise communication strategy targeting key players managing the campaign and other key stakeholders. Ensure everyone is aligned, and reset expectations as necessary. Conversion: Seek opportunities to test into the impact of these changes, focusing on leading indicators that may affect conversion rates. When possible, build in a test period for a subset of creative or channels before the complete launch.

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