You're managing a product launch. How can you bridge the gap between marketing and engineering priorities?
Launching a product requires seamless collaboration between marketing and engineering teams. Here’s how you can ensure both sides are on the same page:
How do you ensure smooth collaboration between different departments? Share your thoughts.
You're managing a product launch. How can you bridge the gap between marketing and engineering priorities?
Launching a product requires seamless collaboration between marketing and engineering teams. Here’s how you can ensure both sides are on the same page:
How do you ensure smooth collaboration between different departments? Share your thoughts.
-
Product launch has to be a cross departmental task! The process and timelines have to be transparent across all relevant departments. The biggest thing is alignment of priorities. If one department de-prioritizes a task that has the highest priority in another department you will waste time and money! Ensure departmental management is aligned in priorities and aware of the task at hand. Weekly alignment meetings during a launch are a great place to start!