Permaneça autêntico, parece básico....mas não é! A integridade da marca se mantém com governança sobre ela. Que esse "guardião" possa defender e saber em quais conversas entrar.

I focus on staying consistent with the brand’s core values and message, no matter how the platform or trends change. I adapt to new trends but always make sure they align with who we are as a brand.

Before diving into social media, it’s worth asking: does your brand need to be there? In an 80/20 approach, maybe 80% of your effort should go into channels where your brand’s DNA and culture can shine—whether that’s SMS, email, or SEO. If your company isn’t built for the fast pace of social media, forcing it can come off as inauthentic. Instead, focus on what you’re great at. It’ll feel more genuine to your audience and have a bigger impact. Sometimes, being true to your brand means staying off the latest trend.

Pour préserver l’identité de ma marque, que je n’avais pas encore vraiment définie, j'ai créé un guide de style éditorial. Ce document établit clairement le ton, la voix et les valeurs de ma marque. Ainsi, je peux garantir que chaque publication, que ce soit sur Instagram, Pinterest ou LinkedIn, reflète qui je suis vraiment et que ce branding soutient ma mission et ma vision.

The single most important way to maintain your brands identity is to ensure you know what it is! Might sound obvious but when you bounce from trend to trend without considering if they align with your brands identity then you've already lost track. So back to basics, know who you are as a brand (dig deep) then make sure everything you do aligns.

🔸 One thing I have found helpful in maintaining a brand’s identity amidst the ever-changing social media landscape is developing a consistent brand voice. During my tenure at various esteemed establishments like Shabestan Persian Restaurant and Capella Hotel, I learned that a strong, authentic voice resonates with audiences. It’s crucial to engage genuinely with your community, fostering relationships that align with your brand’s core values. Additionally, while adapting to trends is necessary, it’s vital not to lose sight of what makes your brand unique. This balance ensures the brand remains relevant yet true to its essence.

Here are some strategies to help: - Create a comprehensive document outlining your brand's voice, tone, colors, fonts & visual elements. This will serve as a reference for your team & ensure consistency across all platforms - Ensure that your messaging is aligned across all social media channels. Use the same language, tone & values in your posts and interactions - Maintain a consistent visual style, including your logo, color palette & imagery. This helps your brand stand out and be easily recognizable - Keep track of social media trends & algorithm changes. Be prepared to adapt your strategy to stay relevant & engage your audience effectively

For me, keeping your brand's identity intact across social media starts with strong foundations: - A clear visual identity across all channels - Ensuring consistent messaging - A defined tone of voice - Strong core brand values - Having succinct content pillars. Equally important is a multi-channel strategy that’s tailored to each platform, rather than blanket posting. Each platform serves a unique purpose, so your content should align with its audience, but the content shouldn't feel siloed or fragmented. Engaging with followers—replying to comments and discussions, and building a community will reinforce your brand’s authenticity. Staying consistent across all channels ensures your brand remains recognisable, trustworthy and connected.