Dealing with a team member who resists team-building exercises. How can you motivate them to participate?

First, identify the root cause of why that person is refusing to participate. Often, their refusal stems from negative perceptions they have about themselves. Fear of failure among the team can play a significant role in this. Address the underlying issue directly. Don’t assume that only HR should handle this; line managers can address it as well. This is why we are in the era of people managers, not just line managers. Treat apples as apples and oranges as oranges; in the end, it’s a fruit basket. Embrace both the diversity and complexity within it.

To motivate a team member who resists team-building exercises, start by understanding the ‘why’ behind their behaviour. They may feel disconnected from the team or view the exercises as irrelevant. Culture is comprised of the behaviours we reward and/or punish. Encourage participation through positive reinforcement, such as recognising their effort publicly or offering meaningful rewards like greater responsibility. Alternatively, make it clear that avoiding these exercises may lead to diminished influence in team decisions, connecting behaviour with consequences. Highlight what they stand to gain (better collaboration, trust) and what they may lose (isolation, reduced impact).

I've found that emphasizing the practical aspects of team-building can shift perceptions. By demonstrating how these activities can lead to improved collaboration or streamlined processes, it can make participation feel more relevant to their day-to-day work. Additionally, incorporating elements of fun and variety into team-building exercises can significantly increase engagement. A little creativity goes a long way—switching up the usual routine with something unexpected can pique interest and might even turn skeptics into enthusiastic participants.

Leaders also need to understand that a staff member not wanting to go for beers after work does not make them any less of a team player.

Ultimately, they don’t have to. If they are uncomfortable with the team or the exercise they have a right to refuse. Simple as.