You’d be surprised what you can accomplish with just a camera alone - due to never having enough money for equipment for most of my life, I use what ever I have around me No studio lights? Position subject around sunlight, or just use your phone’s flashlight (once had a setup with 3 phones) No microphone? Today’s phones have decent audio quality - For a radio advert, I surrounded my subject with mattresses that was in their apartment, and we drowned out all the background noise No tripod? Nothing a stack of books, bricks and random objects can’t fix No camera? Using your phone is a great place to start No editing software? I was using all the free apps available in my early years, and it got the job done

from my point of view, you can reduce equipment to the bare essentials, perhaps foregoing over-quality and the latest fashions, but the value of the people employed becomes paramount. it is they who will make the difference with the reduced resources.

You'll be forgiven for mediocre visuals, but if it sounds bad and the edit's slow, nobody is going to stick around to the end.

I own the basics of what I need and also rent out the equipment to help cover the costs. I then find local people on fat llama or wedio that I can rent anything else from at short notice.

Identify your quality requirements and time schedule. Those two have to be attained or it will be a grand failure! Work around those minimum standards by trimming the list. Sometimes it is possible to get good results with less or inexpensive gear provided one has the time to experiment or change location. In case of having to hire equipment consider engaging freelancers who own their own equipment. It works out more economical. But quality control could be a challenge. Improvise, but within the threshold of low risk. Covid time production taught everyone that!

When producing media on a budget, prioritizing essential gear is key to achieving quality results: 1. Camera: The camera is the cornerstone of production, responsible for capturing high-quality visuals that define the final output. 2. Microphone: Clear, professional audio significantly enhances viewer engagement and credibility. 3. Stabilization: To avoid shaky footage, a sturdy tripod provides the stability necessary for capturing professional-grade shots. 4. Editing Software: Finally, editing software allows you to craft a seamless and refined end product. Ultimately, while gear supports quality, it’s your expertise and creativity that bring out the best in any project, ensuring a compelling final result.

In this world of broadcasting, the way video channels are increasing, technology is also progressing accordingly. If you want to improve any content or its productivity, it is important for your production to be at a very good stage.

Funds are always limited. Get used to it. Things are less important than people too. If you can get the right people to share and support your vision, the project is achievable at some level of technical quality. Some crew also own the gear you want- make a deal! There are lots of ways to allocate resources to get the best possible technical quality you can in your circumstances. And remember- people might be willing to consider your picture quality an artistic choice, but no one forgives substandard audio.