There are three ways: 1. Build a personal brand, it hardly leaves any doubt. 2. If you don't have a personal brand, show them past samples and results. 3. If you have nothing then offer to work for free.

Convince a client of the value of copywriting services by demonstrating ROI, building relationships, and offering tailored solutions. This approach helps to communicate the value of well-crafted copy and achieve marketing objectives.

Quando um cliente questiona o valor dos meus serviços de redação. Apresento casos de sucesso com estatísticas claras de aumento de engajamento ou vendas, uso depoimentos de clientes satisfeitos para reforçar a confiança e, se necessário, ofereço um projeto piloto para que eles vejam os resultados na prática. Isso demonstra de forma tangível o impacto do meu trabalho.

Emphasize results from past campaigns, showing how your copy led to improved engagement or boosted sales. Share testimonials from previous clients who have benefited from your work, as their positive feedback can help establish trust. To further alleviate concerns, you might propose a short-term trial, giving the client the chance to experience your skills firsthand and understand the difference your writing makes.

If this happens: I’ll start by asking for constructive feedback on exactly where they are having an issue and start improving. If that doesn't work after a while for them, then I’ll rethink my decision of working with the client again.

When clients doubt your value, don't take it personally. Instead, share stories of success - real numbers, real results. Show how your copywriting sparked meaningful connections, drove sales, and grew businesses. Your expertise is more than just words on a page. Explain the research, strategy, and heart that goes into crafting compelling content. Share testimonials from clients who've seen transformative results. Help them understand the "why" behind your work. Invite skeptics to experience your impact firsthand. Offer a trial project or flexible contract that puts your skills to the test. Regular updates and transparent metrics will build trust. Believe in your worth, and clients will too.

Mostre casos de sucesso anteriores, como aumentos em taxas de conversão, engajamento nas redes sociais ou melhorias no SEO que resultaram de suas redações. Escute atentamente o que o cliente busca e apresente como seus serviços podem resolver seus problemas ou alcançar seus objetivos. Personalize sua abordagem para mostrar que você está alinhado com a visão dele. Destaque sua formação, experiência e especializações. Explique como seu conhecimento do setor e suas habilidades de redação podem agregar valor de forma que alguém sem essa experiência não conseguiria.

You can't please everyone. There will be clients who might not find your work is what they were expecting. In order to woo them, you can offer revisions and provide them with testimonials from clients who liked your work. If not, then you should not focus too much time on clients that require you to drop your rates significantly.

This is why keeping a tab on your work's engagement is important. Keep an excel or portfolio with links handy. Moreover, be aware of your worth. It's easy to feel undervalued in this field. So a portfolio not only reassures your potential clients but also yourself.

I show them real results from past projects, highlighting how my copy has directly impacted engagement and conversions. It’s important to communicate the long-term value strong copy brings to their brand, helping them see the bigger picture.