When launching a product update, it is essential to inform your customers by taking the following steps: - Provide an updated user guide that includes instructions and screenshots of the new features. - Promote the product updates through email communications, clearly listing the new features. - Offer end-user training sessions and provide a recording that demonstrates how to use the new product features. - Consider hosting "lunch and learn" sessions for your customers to engage and educate them about the updates.

1) Avoid technical jargons. Use clear and concise language that anyone can understand. One of the common PM interview questions is explain a technical concept to a 5 year old. This checks one's ability to communicate in a layman's language. 2) Use pictures- Pictures speak a thousand words than complicated lengthy paragraphs. Block diagrams, user flows with self explanatory icons and images help a lot in effective communication with non-tech people. 3) Live demonstration- Conducting demos gives all stake holders (tech or non-tech) a clear understanding of a product update.

In my experience, one effective approach is to involve customers early in the update process. During a major update, we created beta groups with non-tech-savvy users, collecting feedback on their understanding of the changes. This allowed us to tailor our messaging and guides directly to their needs. We also developed interactive walkthroughs that mimicked the user's journey, so customers could engage with the update in real-time. By focusing on user-centered communication and offering guided experiences, we ensured a smoother transition and increased customer satisfaction with minimal confusion.

— 🔍 Simplified Language: Break down technical jargon into easy-to-understand terms, avoiding acronyms and buzzwords. — 🖼️ Visual Aids: Use infographics, step-by-step guides, or short videos to show how the updates work in practice. — 💬 Support Channels: Offer clear access to customer support through chat, FAQs, or live demonstrations, ensuring customers feel comfortable asking questions. — 🎓 Education: Consider mini tutorials or onboarding walkthroughs within the product update itself to ensure customers understand the changes as they explore.

When I launch a new product update, I find it essential to communicate changes in a way that resonates with non-tech-savvy customers. I start by crafting clear, jargon-free messaging that highlights the benefits of the update. Using relatable analogies helps me explain complex features, making them feel familiar and accessible. I also incorporate visuals like infographics or short videos to illustrate key points and engage my audience. Hosting a live Q&A session allows me to provide a platform for customers to ask questions and share their concerns. By prioritizing clarity and engagement, I ensure that everyone feels confident navigating the new features!

Using in-app product guides is another great way to guide your non-tech-savvy users to find the updates and to walk them through what has been updated with 'point-and text' descriptions.

In my experience, when rolling out a product update, clarity is key for non-tech-savvy users. Visual aids like simple infographics or short video demos work wonders. Think of it as explaining a new game rule to a friend—keep it simple, engaging, and relatable. A fictional example: imagine explaining a new app feature to your grandma. Use everyday language, relate it to something she already knows, and keep it light. The goal: make her feel comfortable and confident using the update.

Consider the following strategies: - Use plain language: Avoid technical jargon and explain features in simple terms that focus on the user benefits. Apply the 'parent test', which means speak in a way your parents could understand. - Focus on user benefits: Emphasize how the changes will improve the user's experience or solve problems, rather than listing technical details. - Provide multiple formats: Offer explanations in various forms such as written guides, videos, or interactive tours to cater to different learning styles. - Gather and address feedback: Seek input to identify areas of confusion and improve communication. Focus on clear communication to ensure even non-tech-savvy customers can understand and appreciate the updates.