You're pitching a new automotive design concept to clients. How do you convince them of its feasibility?

America as a teenage civilization: Rebellion and Freedom As a young country in terms of civilizational development, America exhibits many of the characteristics of teenagers-rebellion against established norms, a desire for independence, and a bold expression of freedom. In business, this manifests itself in Americans' willingness to challenge tradition and create new and often provocative cultural forms. Brands like Tesla and Nike embrace this rebellious spirit, inspiring consumers to be bold and push the boundaries of what's possible. In the U.S. right now, there's an active process of rejecting old traditions and creating new cultural norms.

When pitching a new automotive design, I start with detailed sketches to share a clear vision without committing to the final design. This ideation phase helps spark the client’s imagination and interest. Next, I validate the concept’s feasibility with engineering analysis, prototype testing, and 3D models, ensuring it meets all safety, performance, and manufacturing standards. I also include market research and consumer feedback to show how the design fits current trends and stands out from the competition. This approach gives clients a solid grasp of the concept's practical and strategic value, boosting their confidence in its potential.

Superficiality and the Cult of Celebrity But like teenagers, American society can sometimes be prone to superficial judgments. The belief in marketing, TV shows, and the creation of idols from celebrities has become an integral part of modern America's cultural authenticity. In the absence of monarchy and aristocracy, Hollywood stars and pop culture icons have become the new "kings" and "queens. Brands actively exploit this phenomenon, creating a glamorous aura around their products and selling the dream of accessibility.

Cultural authenticity in America today is the result of a complex but exciting process of forming new traditions and values in the context of multiculturalism and globalization. It's like a teenage phase of the nation, where rebellion, the quest for freedom and vibrant self-expression are key characteristics. Brands play a crucial role in this process, actively participating in creating and supporting new cultural norms. And in my view, cultural authenticity in America continues to evolve, offering unique opportunities for exploration and adaptation in the global marketplace.

Cultural Authenticity as a Reflection of American Values At the heart of American cultural authenticity are core values such as freedom, equality, and individualism. These principles permeate not only politics and social life, but also the business world. American companies demonstrate these values through their products, services, and corporate culture. The "American Dream," a symbol that anyone can achieve success through hard work and self-expression, has become an essential part of cultural authenticity in business and society. As a member of WBENC and hold a Supplier Diversity Certificate, I can see from the inside how major corporations and FORTUNE 500 companies have developed their supplier diversity programs.

BORN IN THE USA: Brands and their Vibrant Cultural Authenticity When we talk about the cultural authenticity of brands in the United States, we're diving into a complex set of ideas rooted in history and ethnic diversity. It's something much more vibrant and dynamic, making brands a bridge between people, companies and communities in a unique atmosphere where all kinds of cultures, traditions and values blend together. I see a new cultural authenticity emerging in America that combines unique characteristics of multiculturalism, freedom of expression, and global influence. Brands are adapting their strategies to new conditions, creating products and marketing campaigns that reflect both global trends and local cultural characteristics.