It's really important to exercise right and mixed customers with the targeted class of vehicles. Use proven tools like HOQ to convert customer requirements to design and engineering specifications. Requirements should be within the project boundaries for cost, time and quality. Feedback at each stage of NPD gate is vital and cross check with the Parameters fixed while the project was started.

Based on my experience in automotive interior design, particularly in automotive seats, I have found that user feedback is essential for creating truly innovative and functional products, as well as understanding the target audience for each type and model of car. Targeted feedback collection, whether through interviews, virtual surveys, or prototype testing with real users, allows for a deep understanding of user preferences, desires, and pain points. Adopting a continuous cycle of feedback and research, from the initial concept stages to post-launch, is crucial to ensure that the final product not only meets but exceeds customer expectations.

User feedback is always difficult. Because you will receive especially bad feedback. People who are happy will not take time to answer. And feedback is always common late. That is why OEM are doing clinic test before the launch of the vehicle. This is good to receive feedback before the launch of the car . About my expertise, lighting, it is not so easy to receive feedback. About design can can have. About performance it is more difficult. And people who is leaving in Paris will not have the same requirement compared to a guy leaving in Lapland

In my 12 years of procurement, I've learned that clear communication and user involvement are crucial. One project was tasked with finding a tool to check the torque of bolts that had already been tightened. Due to a miscommunication, tool we procured was designed for tightening bolts, not for measuring their existing torque. This oversight led to delays, additional costs, and frustration for our team. To prevent this, I focus on: Detailed requirements: Understanding the exact needs. User input: Involving those who'll use the tool. Testing: Trial the tool before procurement. while following these principles, we've significantly reduced the likelihood of procurement errors and ensured that our tools precisely meet the needs of our teams.

In automotive design, it's crucial to align innovation with the tastes of your target audience. For older, premium customers, classic elements like a mechanical speedometer dial can offer a nostalgic, tactile experience that resonates more than digital alternatives. By understanding these preferences, we can craft interiors that honor tradition while integrating modern advancements. It's not just about feedback—it's about knowing what truly matters to those who value heritage and elegance.

To design the Automotive interior you should know which audience segment you are targetting. Now a days user feedback gives you better understanding of how your product should look like. Considering rapid changing in features and customer need having feedback and willingness to pay for product are crucial to conceptualize your overall design of product.

User feedback is a powerful tool for enhancing automotive interior design. Start by engaging customers early in the design process to gather insights on comfort, ergonomics, and aesthetics. Create prototypes that reflect user preferences and use focus groups to validate design choices. Analyze feedback to identify trends that align with market needs, not just individual preferences. Continuously refine designs based on real-world usage scenarios. By integrating user feedback into every stage, you can create interiors that truly resonate with customers, driving satisfaction and loyalty. #UserCenteredDesign #AutomotiveInnovation #CustomerExperience #InteriorDesign #DesignThinking

To enhance automotive interior design using user feedback, my control systems background can drive innovation: Feedback Loops: Continuous user feedback enables real-time adjustments to features, improving satisfaction. User-Centric Control: Systems that learn from preferences, like climate control, create personalized experiences. Customizable Interiors: Analyzing feedback helps develop interiors that adapt to individual profiles, fostering connections. Prototype Testing: Gathering feedback during prototyping identifies pain points early, allowing informed design changes. Safety Features: Understanding user interactions with safety systems leads to intuitive designs.

User feedback is influenced more by external factors than by our car’s interior design. To better understand user feedback, we need to identify which competitive cars users have in mind when they test or drive our car, and which comparable parameters they evaluate. This approach will help us gain a clear perspective on user feedback.

To gather valuable insights into the ergonomics and user experience of a car’s interior, I recommend integrating a structured feedback mechanism during regular maintenance visits. Car owners could be invited to complete a feedback form, focusing specifically on the design and functionality of the interior features. One key question could be: "If you were the designer of this vehicle, what changes would you prioritize for the interior? For example, would you improve accessibility to auxiliary systems or adjust the placement of key controls?" This approach encourages the user to think critically about the ergonomics of the car’s interior, providing direct input that can drive design improvements tailored to real-world use.