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Always try to book a call with the talent. Even if it’s just 10m. If not possible, due to working with talent agents, record a loom video to share alongside the brief.
There you can communicate the key points and values of the company. And of course ask the talent to relay the key information they want to highlight in their content.
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Clear Communication: Share your brand’s mission and values upfront to set expectations.
Choose Aligned Influencers: Partner with influencers who genuinely resonate with your brand and audience.
Encourage Creative Freedom: Allow influencers to present your brand in their unique voice for a more authentic message.
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Here are some key strategies for ensuring authentic promotion:
1. Align Values:
- Collaborate with influencers whose values naturally align with your brand. This leads to more genuine and organic promotion.
2. Share Your Story:
- Clearly communicate your brand’s mission and story, helping influencers connect with it on a personal level.
3. Give Creative Freedom:
- Allow influencers the flexibility to craft content that feels natural to their style. This authenticity resonates better with their audience.
4. Build Long-term Partnerships:
- Consistent collaborations lead to more credible and authentic messaging over time.
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Choose Wisely: Select influencers whose content and values naturally align with your brand. This makes their promotion feel more genuine to their followers. 👀
Set Clear, Flexible Guidelines: Provide guidelines, but allow room for their creativity. Influencers know their audience best trust their instincts! 🎨
Build Relationships: Keep communication open. A long-term, collaborative relationship is more authentic than one-off transactions. 🤝
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To ensure authentic promotion, I’d start by creating a clear brand values guide highlighting key messages, tone, and audience insights. I’d then collaborate with influencers who naturally align with these values, sharing the guide and encouraging their creative input. Regular communication and feedback loops would maintain alignment, while offering them freedom to express our values in their voice ensures authenticity. This balance fosters genuine connections between the influencer, the brand, and their audience.