Ajenda Public Relations

We’re excited to share that our client, Togo's Sandwiches, has a new commander in chief! 🎉 Matt Dowling, who previously served as CFO, brings over 40 years of dynamic industry experience, including senior roles at Boudin and Round Table Pizza. He started in the food business at McDonald's and has now come full circle, ready to lead TOGO’S into its next chapter. With a deep-rooted passion for teaching and mentorship, Matt is committed to both innovation and the brand’s core values that have made TOGO’S a West Coast icon for over 50 years. 🧡 As the industry faces significant challenges like rising costs and evolving customer demands, Matt’s resilience and strategic vision will guide TOGO’S forward. With 170+ locations and two new ones coming soon in Burbank, CA and Vancouver, WA, TOGO'S is on a mission to serve fresh, flavorful favorites across the West Coast. Check out the full feature in Silicon Valley Business Journal to get Matt’s personal take on leadership, career advice, and his love for the a classic BLT sandwich. 👇 #PressHit #ClientWin #RestaurantPR  https://lnkd.in/gndRrqGQ

We’re on the hunt for our Spring 2025 class of interns – could you be one of them? 🤔 If you’re curious about a career in PR or marketing, always have a finger on the pulse for trends, and love food and travel as much as we do, our internship program just might be for you! 🍽️ Why apply to Ajenda?
 🌐 Real-world experience – Whether you’re a PR intern or creative marketing intern, you’ll contribute to meaningful projects that will challenge and sharpen your skills. (You won't find us asking you to do a coffee run here!) 📈 Career growth – Many of our team members started right here as interns! We’re all about growing talent and building your expertise. You'll be paired with one of our phenomenal team members to be your built-in support and mentor throughout the program. 🏡 Remote flexibility – Work from wherever you are in the U.S., with the support of our team on Zoom, Asana, and our other collaborative tools. 👉 This internship is a sixteen week long commitment, starting January 2025. While this is an unpaid opportunity, we are eager to provide academic credit. Sound interesting? Head to the links below to apply! 🧡 PR Intern Application https://lnkd.in/gUbCaD8A 🧡 Creative Marketing Application https://lnkd.in/gkpmFFT4 📧 Have a question? Drop us a line at internships@ajendapr.com We look forward to hearing from you! 👋 #AjendaPR #PublicRelations #PR#Internships #SpringInternships #PRInterns #SocialMediaInterns #RestaurantAndHospitality #GraphicDesignInterns #2025Internships

📣 Influencer Spotlight! @armanstravels recently paid a visit to Irvine's new, sleek, and modern restaurant Warehouse 72 , and we are just obsessed with the way their ambiance is captured. ✨ From their aesthetic digital artwork to captivating dishes, this reel captures the essence of a perfect night out. The video’s stunning visuals and engaging content have already brought in 126K views and 4.7K likes, with reach still growing! #InfluencerMarketing #ContentCreation #SocialMedia

Leadership is more than just driving results — it’s about fostering an environment where everyone feels empowered and supported.🌟 As our Marketing Account Executive, Riley Shasteen, puts it, “Leadership is about creating an environment where everyone feels important and inspired to do their best work.” We share Riley's commitment to building a culture that prioritizes growth, collaboration, and the value of every team member. When our team thrives, so does our work. #PublicRelations #Team #Leadership

Could employees be the next wave of "influencers?" 👀 We’ve been noticing an interesting shift in social media: the rise of employee-driven content. 👩💻 Brands like BÉIS have embraced this approach, putting their team front and center—and the results speak volumes. Since September, Béis’ TikTok content featuring employees has pulled in a staggering 19.9 million views and over 1 million engagements, compared to just 347,000 views and 2,600 engagements from non-employee content during the same period*. 📈 We've seen similar success with our client SHOR. In Q3, our top-performing posts in both reach and engagement featured SHOR team members. This trend reinforces something we’re seeing more and more—people connect with people, not companies. Audiences crave authenticity, and employee-focused content offers a unique, behind-the-scenes look that resonates on a deeper level. 🤝 While influencers continue to hold an important place in PR and marketing strategies, there’s a growing case for leveraging the power of your own team. Employee content brings relatability, warmth, and trust that can cut through the noise in ways traditional influencer partnerships might not. For industries like restaurant and hospitality, where human interaction and personal connection are at the core of the experience, this shift feels especially relevant. Your people aren’t just employees—they’re ambassadors, storytellers, and the heart of your brand. What’s your take? Could employee-driven content be the next big thing? Let us know! 👇 Source: AdWeek #AjendaPR #SocialMediaTrends #Influencer

Is avocado toast over? 🍞🥑 Brianna Keefe, founder and CEO of Toastique, thinks not! 🚫 As she says to Nicole Duncan at Flavor & The Menu, "In the U.S., the toast you typically think about is just a small side of toast with maybe a little slab of peanut butter or avocado or something very simple,” she says. “Maybe the word ‘toast’ is trending now, but open-faced sandwiches and tartines have been around forever, especially overseas. So I think it’s more of a lifestyle, not just a trendy thing.” Toastique is redefining this superfood staple with creative spins like sweet potato toast and nutrient-dense toppings. Brianna Keefe shares how her brand is staying ahead of the curve, offering customers fresh, health-focused options beyond avocado. Discover more about what’s next for the future of toast below! 👇 #AjendaPR #FoodTrends #Toastique  https://lnkd.in/gFDSM67i

We love seeing our clients make headlines, but there’s nothing quite like watching their stories come to life on the big screen! 📺✨ Our Sr. Account Director Jenna Satariano and Senior Account Executive Hannah Koury give us all the tips on how to take pitches from producers' overflowing inboxes to the air! 🎬 #AjendaPR #AjendaPublicRelations #PRTips #TVPitching #MediaRelations #AjendaGuide #MarketingSuccess #PitchLikeAPro

Hisham Abdelfattah’s path wasn’t paved by traditional markers of success. School wasn’t his thing — but cooking always was. It’s the one place where he found focus, and it’s that same passion that has fueled El Halal Amigos from day one. Starting as a dishwasher at a San Jose taqueria, Hisham fell in love with the process — the care, the craft, and joy of feeding people. So when he opened El Halal Amigos during the height of the pandemic, with limited capital and everything on the line, he set out to create something that spoke to his roots and passions. His story is a reminder that, while the road may be unconventional, when you lead with heart, the results speak for themselves. 🧡 Thank you to Callie Evergreen for highlighting Hisham’s incredible journey on FSR’s podcast The Restaurant Innovator! 👇 #ClientFeature #RestaurantInnovation #ElHalalAmigos https://lnkd.in/gdwZ_Ebh

📣 Influencer Spotlight! We’re excited to highlight our recent partnership with @wheretoeatcharlotte, whose authentic approach to healthy living brought Toastique’s vibrant menu to life. Her video showcasing wellness shots, juices, smoothie bowls, and gourmet toasts didn’t just look beautiful — it tapped into a growing demand for fresh, organic ingredients that resonate with health-conscious audiences. 🥑🍓 Why did this partnership work? @wheretoeatcharlotte’s genuine alignment with Toastique’s values made the content relatable, and her ability to spark conversations around healthy eating fostered trust. 🤝 The result? 100K views, 3.7K likes, and 55 comments that reflect real engagement —not just clicks. This is how meaningful influencer partnerships go beyond the surface, creating lasting brand affinity and driving real impact. ✨ #InfluencerMarketing #AuthenticContent #SocialMediaStrategy

We’re excited to see SHOR’s EggNot Mocktail featured in Real Simple ’s roundup of mocktail recipes for Sober October! 🍂 As more people embrace a zero-proof lifestyle, it’s great to see their completely alcohol-free and halal offering getting some well-deserved recognition. Whether or not you’re joining the Sober October challenge, the shift toward mindful drinking is definitely growing, and SHOR is leading the charge with thoughtful, delicious options. Cheers to that! 🥂 #SoberOctober #Mocktails #ZeroProof #RestaurantPR https://lnkd.in/gjHutCWt