Audiense

𝗣𝗢𝗟𝗟 - 𝗦𝗵𝗼𝘂𝗹𝗱 𝗯𝗿𝗮𝗻𝗱𝘀 𝘀𝘁𝗶𝗰𝗸 𝘄𝗶𝘁𝗵 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀 𝗱𝘂𝗿𝗶𝗻𝗴 𝗮 𝘀𝗰𝗮𝗻𝗱𝗮𝗹? 🤔 We want to hear from you! Vote below and check out our latest blog post for insights into navigating influencer partnerships during a scandal! https://bit.ly/3BGOWUy

We could write some copy here, but instead, we'll let Jenni from audiochuck share how they approach audience segmentation and analysis with Audiense. 𝗣.𝗦.: If you're serious about connecting with your audience and growing your brand, this is a must-watch. Want to give our audience analysis tool a try? If you’re struggling to connect with your audience or seeing flat growth (yuck), click the link in the comments to sign up for a free trial.

𝗪𝗵𝗲𝗻 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗕𝟮𝗕 𝘁𝗮𝗿𝗴𝗲𝘁 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲, 𝗱𝗼 𝘆𝗼𝘂 𝗽𝗶𝗰𝘁𝘂𝗿𝗲 𝗮 𝗷𝗼𝗯 𝘁𝗶𝘁𝗹𝗲 𝗼𝗿 𝗮𝗻 𝗮𝗰𝘁𝘂𝗮𝗹 𝗽𝗲𝗿𝘀𝗼𝗻? 🤔 Too often, B2B marketers focus on titles like “CFO” or “Content Manager” rather than connecting with the real human behind that title. And that’s why so many B2B campaigns fail. Brands like Canva, Intuit Mailchimp and Squarespace succeed because their campaigns speak to their audience’s personal motivations, not just professional “pain points”. They 𝗶𝗻𝘀𝗽𝗶𝗿𝗲, 𝗿𝗲𝘀𝗼𝗻𝗮𝘁𝗲, and 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 on a deeper level 💖. ✨How do they do it? They use tools like Audiense to understand their audience on a deeper level: > What do they care about beyond work? 🌱 > What inspires them? 💭 > Where do they spend their time online? 📱 This level of understanding transforms B2B campaigns from something generic to something that sells 🚀. Ready to humanize your strategy and stand out? 👉 https://bit.ly/3BOKmUj #DigitalMarketing #B2BMarketing #MarketingStrategy #B2B

🎯 Want to connect with your true audience? Start with 𝗦𝗘𝗚𝗠𝗘𝗡𝗧𝗔𝗧𝗜𝗢𝗡. Here’s a simple guide to help: 1️⃣ Analyze who’s engaging with your content (who’s liking, sharing, or commenting?) 2️⃣ Use tools like @AudienseCo to uncover deep audience insights 3️⃣ Create personas based on demographics, interests, and behaviors 4️⃣ Tailor your messaging to speak directly to their needs 💬 Question: How does segmentation play a role in your current marketing strategy? Let’s discuss below 👇 and check out the full blog for more insights from Piar’s founder, Tanzeel S.: https://bit.ly/3ZXo8bC #AudienceSegmentation #MarketingTips #DataAnalytics #MarketingSuccess

𝗖𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝗴𝗼𝗲𝘀 𝘃𝗶𝗿𝗮𝗹 𝗶𝘀𝗻’𝘁 𝗺𝗮𝗴𝗶𝗰—𝗶𝘁’𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. 🎯 It starts with knowing your audience on a deeper level and using data to inform your decisions. Here’s how you can do it: 1️⃣ 𝗦𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲: Use data to uncover what drives your audience—personality traits, media habits, and interests. For example, our analysis of L’Oréal’s millennial audience revealed key insights: they’re empathetic, detail-oriented, and value independence and prestige. 2️⃣ 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗲𝗶𝗿 𝗵𝗮𝗯𝗶𝘁𝘀: Where does your audience spend their time? For beauty enthusiasts, Pinterest is a top platform, while media outlets like POPSUGAR Beauty and InStyle Magazine resonate strongly. 3️⃣ 𝗖𝗿𝗮𝗳𝘁 𝘄𝗶𝘁𝗵 𝗽𝘂𝗿𝗽𝗼𝘀𝗲: Don’t create content for content’s sake. Focus on what your audience truly needs. For L’Oréal’s millennial audience, this could include: > Tutorials like “Recreate Sabrina Carpenter's makeup look with L’Oréal products.” > Guides such as “Out with the old: How to organize your makeup drawer and keep only ‘it girl’ essentials.” 💡 𝗞𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆: Viral content connects because it aligns with your audience’s values, needs, and habits. With insights like these, you can create content that doesn’t just attract attention—it starts conversations and builds loyalty.

Tennis is experiencing a style revolution, and it's not just on the court.  The roster of brand sponsors is expanding beyond traditional sportswear giants to include luxury fashion houses and lifestyle brands. From Lululemon to Alo, Hugo Boss to Armani, even Free People is getting in on the action. Why the Shift? This isn't just about selling more tennis shoes. It's a cultural shift, particularly among younger players and fans.  They see tennis as more than just a sport; it's a lifestyle, an expression of personal style. As tennis star Sloane Stephens notes, brands are recognizing the platform that players offer and want to be part of this evolving narrative. ✔️ The luxury appeal Audience intelligence data confirms this trend. Younger fans are drawn to the aspirational aesthetic of tennis, with interests in luxury watches, high-end fashion, and beauty products. This presents a unique opportunity for luxury brands to tap into this growing market and connect with a new generation of tennis enthusiasts. ✔️ The traditionalists While the younger generation embraces tennis's fashion-forward side, older fans remain dedicated to the sport's core values. Their interests extend beyond tennis to encompass a broader range of active pursuits, highlighting their passion for athleticism and competition. ✔️ There’s room for everyone at the table This dynamic landscape opens doors for a wider array of brands to engage with the tennis community.  Luxury brands can cater to the aspirational lifestyle, while traditional sportswear companies continue to serve the performance-driven athletes. Tennis sponsorships are evolving: The influx of luxury and lifestyle brands signals a shift in how the sport is perceived and consumed. Younger fans are driving the trend: They view tennis as a lifestyle and fashion statement, creating opportunities for brands beyond traditional sportswear. Audience intelligence is key: Understanding the diverse interests and motivations of tennis fans is crucial for successful brand partnerships and marketing campaigns.

Fantasy adaptations aren’t just about translating stories; they’re strategic decisions. So how can streaming platforms pick the right Fantasy series to adapt? Here’s what to look for: 📈 𝗦𝗮𝗹𝗲𝘀 𝘁𝗿𝗲𝗻𝗱𝘀: Books with surging sales, like Fourth Wing by Rebecca Yarros, signal a ready-made audience. 💸 𝗟𝗼𝘆𝗮𝗹 𝗳𝗮𝗻𝗯𝗮𝘀𝗲𝘀: Authors like @SJMaas come with dedicated readers who’ll subscribe to watch their favorite characters come to life. 🌌 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝘃𝗲 𝘂𝗻𝗶𝘃𝗲𝗿𝘀𝗲𝘀: The more detailed the world, the more potential for long-term content and spin-offs (hello, GOT). If you’re in media or entertainment, understanding these factors could be a game-changer. Want more insights on selecting the right content? Check out our full analysis! https://bit.ly/3Z2ZC8H #MediaIndustry #ContentStrategy #Streaming #Fantasy #Entertainment

🎉 Welcome, 2025! We’re ready for a new year full of challenges, ideas, and opportunities to make an impact together. Wishing you a Happy New Year filled with exciting possibilities and meaningful moments. Let’s make it extraordinary together. 💪✨

💡 Did you know 𝟳𝟯% 𝗼𝗳 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 admit they don’t fully understand their target audience? Imagine the missed opportunities and wasted efforts! Here’s how you can change that: ✔️ Set SMART goals 🎯 ✔️ Use reliable data sources 📊 ✔️ Segment your audience into meaningful groups ✔️ Analyze & apply insights for impactful campaigns We’ve created the ultimate audience analysis blueprint to guide you through every step—plus, we’re giving away a 𝗙𝗥𝗘𝗘 𝗰𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁 to make it even easier. ✨ Ready to understand your audience like never before? 👉 https://bit.ly/48UkGSk

Do you remember Blockbuster? 📼 Back in the day, movie nights meant driving to the store, picking a DVD, and rushing home to watch it. Then Netflix changed the game. Now, it’s a $278 billion empire, thanks to one secret weapon: audience intelligence. 💡 Netflix didn’t just guess what you’d like to watch—they knew. By analyzing your viewing habits, they made their platform more addictive with every click. Your small agency can tap into the same power! How? With audience intelligence, you can: > 💥 Win client pitches by knowing their audience better than they do. > 🔍 Surface key audience segments, interests, and behaviors. > 🎯 Deliver hyper-targeted marketing strategies with data-backed decisions. Audience intelligence helps you stay relevant in a fast-changing market, just like Netflix. Don’t let your agency become the next Blockbuster.