Pretty huge move for the space! Buyer/seller friction is shrinking day by day
The future is shoppable and YouTube threw down the gauntlet. Why aren’t more people talking about this? The conversation has all been around TikTok Shop, but what about YouTube shoppable video? My kids were watching #Lankybox on the main TV in our house and there it was - seamless shopping integrated right into the center of my living room. My oldest son wanted me to buy him the glow-in-the-dark, ghost plushy and I told him to hold his horses. If this is how things are going to be he needs to know we can’t buy everything that pops on the TV, but 🤯