Lawyer LinkedIn Marketing (by KSJ Marketing)

The kinds of content that can get the attention of potential clients: 1. Q&A posts (especially for common questions). You’re probably getting the same kinds of questions over and over again and behind those questions is usually a legal issue that you can help solve. By posting about these questions, you’ll be getting the attention of people who have those questions and also issues that you can help resolve. 2. Client stories, specifically about how you used your expertise to help resolve a client issue. Potential clients want to know how you’ve worked with past clients and how you helped them. 3. “Do this if you want to avoid this problem” posts. Gets the attention of clients who want to avoid a problem you can help solve and even better, help them avoid. - Interested in generating more leads for your practice/law firm? Follow for more tips on lawyer marketing! #linkedinmarketing #lawyermarketing #legalmarketing #lawfirm #lawfirmmarketing

Post formatting plays a big role in readability and can determine if your post gets read. As a lawyer, you might be used to writing paragraphs that are much longer than 3 sentences. While for legal documents that’s fine, for LinkedIn posts try to keep paragraphs at a maximum length of 3 sentences. For examples, check out posts by Jim Hacking Hacking. Robert Webber’s posts are also highly readable (though they do not stick to the 3 sentence rule). #lawfirmmarketing #linkedin #lawyermarketing #lawfirm #lawfirms

Are you a lawyer or law firm that wants to generate leads on LinkedIn? A good place to start is following this framework I created and that I put into practice for all my clients. Link: https://lnkd.in/exntYBQk #lawyermarketing #linkedinmarketing #lawfirmmarketing #lawfirm #lawfirm

Your target client is looking for someone to solve their legal problem. They're going to have to trust the person they end up hiring. So make use of follow-ups and ways to re-engage clients who don't buy on the first call. Follow up with them from time to time, ask questions, send them helpful materials. Don't just wait for them to reach back out - make the extra effort to reach out, stay in the loop, and keep being helpful. #lawyermarketing #lawyer #client #legalmarketing #lawfirmmarketing

Clients are looking for people to HELP them solve a problem. They're looking for someone to take the problem out of their hands and solve it. It's why story-focused posts work far better than fact-heavy posts. You can teach your clients the law through your posts - something I'm sure they'd appreciate. But what they probably want more is someone to just solve the problem that they have for them. #linkedinmarketing #legalmarketing #lawfirmmarketing #lawyermarketing #lawfirm

As a lawyer marketing your law firm, here are three ways that can help you create an "engines" that consistently generates leads: • Build a LinkedIn audience by posting x3 a week about cases you're working on or have worked on. • Build a YouTube channel by posting at least one a week about a topic that you know is being searched for by potential clients (for example, O-1 visas). • Optimize your firm website for SEO by regularly posting to your site's blog (at least once a week). #lawfirmmarketing #lawfirm #legalmarketing #lawfirms #lawyermarketing

Stop chasing reactions and comments. A piece of content could perform well but reach the wrong audience, leading to lots of reactions and comments, From people who don't have a problem you can solve. Which means very few to sometimes no leads. Instead, focus on writing about how you've helped solve painful problems for clients as a way to attract potential clients who have those same problems and need someone like you. #lawyermarketing #legalmarketing #lawfirmmarketing #lawfirm #lawyer

Why this post performed: • Unique angle on a hot topic (O-1 visas). • Written for readability (no big chunks of hard to read text). • Tsui Yee already has a large audience that’s engaged and always reading her posts. Every time one of her audience members reacts to her posts, it gets shared in that person’s network. This repeated exponential effect circulates Tsui’s content with people who don’t follow her yet but may be interested in her content. More post breakdowns soon! #linkedinmarketing #lawyermarketing #legalmarketing #lawyermarketing #lawfirmmarketing

Just because a post gets likes and impressions does not mean it will generate leads. Your posts need to focus on getting the attention of people you want as potential clients, and that can happen even if a post does not "do well" (as in get hundreds of likes and thousands of impressions). There is a time and a place for posts that generate a lot of likes and impressions but generally speaking, most of your posts should be focused on helping people who are most likely going to turn into potential clients. That means talking about client pain-points and times you helped solve problems for clients. #client #immigrationlawyer #lawyer #lawfirmmarketing #legalmarketing

When people look for lawyers, they ask around first to see if friends, family or colleagues know anyone they can recommend. It's why an engaged LinkedIn audience over time can help you, a lawyer, generate leads. How? Let's say you have a network of 1000 followers. Let's say all 1000 followers read your posts every day and as a result have you as their "top of mind lawyer." Every day, 50 of your followers might get asked about a legal issue that you can handle. Because you're the top of mind lawyer in the eyes of these 1000 followers, your name comes up automatically, which means 50 leads per day. This is exactly what happens to lawyers on LinkedIn who have large audiences but instead of 1000 followers, they have 40,000+ highly engaged followers and 5000 of them are asked for a lawyer referral every day. Which potentially means 5000 leads. Have questions about how this works? Feel free to leave a question in the comments! #legalmarketing #lawfirmmarketing #lawfirm #lawyer #lawyermarketing