Publift

Exciting times ahead for Publift! 🥳  Huge thanks to IDA Ireland for their support. Our team is rapidly growing in Dublin to better serve our publishers in both Europe and North America 🌎 . We're also expanding our product offerings to cater to more enterprise publishers and are thrilled to introduce our new FuseApp SDK 📱 to our existing customers! 🔗 Check out the full article from IDA Ireland to learn more about what's coming this 2025 --> https://lnkd.in/ewcB4i7B

We’re heading to Prebid Ascent 2025 in London on March 4! Roddy O'Caoimh and Adam Simmonds will be at Everyman Broadgate, connecting with publishers, partners, and industry experts to discuss the latest in prebid and programmatic tech. 💡💻 If you're attending, let’s connect. See you there. #PrebidAscent2025 #AdTech #Publift

Here’s a sneak peek of what we believe are the best ad placements for Zillow: Real Estate, Apartments, Mortgages & Home Values , straight from our Layout Teardown. In this series, Ben and Brock dive deep into the websites of top publishers to uncover their ad layout strategies and programmatic advertising techniques. This time, we’re taking a close look at Zillow: the top U.S. real estate marketplace, attracting millions of homebuyers, renters, and real estate enthusiasts. 🏡  Watch Layout Teardown here → https://lnkd.in/gkmhCvAW #AdPlacements #AdLayout #Adtech #AdStrategies

Welcome back to Episode 4 of Layout Teardown! 🎥 Our series, Layout Teardown, is where Ben Morrisroe and Brock Munro dive into the websites of the biggest publishers to unravel their ad layout strategies and programmatic advertising techniques. This time, we’re focusing on Zillow: Real Estate, Apartments, Mortgages & Home Values , the leading U.S. real estate marketplace, attracting millions of homebuyers, renters, and real estate enthusiasts. 🏡 Key Highlights: 🔍 Targeted Ads: With third part cookies declining, how can marketplaces leverage data to tailor ads to their users? 📱 Mobile Experience: How can Zillow optimize its mobile ad placements to improve performance while maintaining a seamless user experience? 📈 A/B Testing: What role can A/B testing play in refining Zillow’s ad formats and placements without disrupting the user experience? 🎯 Long-Term Strategy: As Zillow aims to grow ad revenue, how can it balance ad visibility with its core function as a real estate marketplace to sustain user experience, reputation, and loyalty? Curious about a more detailed insights? Tune in now and let us know your thoughts! https://lnkd.in/gkmhCvAW 👀 #ProgrammaticAdvertising #LayoutTeardown #Zillow #PubliftInsights #AdTech

Publift is looking for a data scientist to help build our automated optimisation platform. This is an exciting role, as your work will directly and measurably impact the most important parts of our business. Reach out to me if you're interested, or apply below.

Thingiverse overcame stagnant growth and achieved remarkable results with the right partnership. 🚀 Thingiverse is a thriving community where people of all skill levels can explore, create, and share 3D printable designs. As the largest 3D printing community, it welcomes over 400k visitors globally each month, promoting creativity and collaboration. 🌍 Despite standard optimisations from their previous partner, Thingiverse struggled with: ❌ Limited support: The team felt they weren’t adequately supported. ⚙️Lack of innovation: Improvements to their ad setup were not proactive enough for their needs. Before fully switching to Publift, Thingiverse tested Publift on 50% of their traffic, while their previous partner handled the rest. At the end of the testing period, Thingiverse decided to partner with Publift. 🤝 How did they make this decision? 📖 Read the full case study here → https://lnkd.in/g6jpuES2

Welcome back to the grind and Happy New Year from the Team at Publift! 🎉 We hope you had a great break over the festive season whether it was: 🤠 hopefully not like Karl’s where Brooks, his Labrador, takes down his Christmas tree (pictured: moments before the takedown) 🏏 a chill one like Nathan’s - watching cricket on the telly 🎄 a twinkling one like the team in Philippines where they enjoyed the Christmas lights; or 🛶 an adventurous one like Naomi’s - on the Mekong river canals with her family in Vietnam

Merry Christmas from our Publift team🎄 As we wrap up 2024, we want to take a moment to thank all our Publifters, partners, and, of course, our amazing publishers. Your support and collaboration have been at the heart of everything we’ve accomplished this year. Here’s to more wins, growth, and shared successes in the year ahead! Our team will be taking a short break on December 25th, 26th, and January 1st, but outside of these days, we'll have a dedicated team available through your usual support channels. For everyone celebrating, we hope your holiday season is filled with love, laughter, and plenty of good cheers. And for those who aren’t, we hope you enjoy a relaxing and refreshing break. Merry Christmas, Happy Holidays, and have a fantastic New Year! 🎇🍷🎶🧑🎄

Our #Publifters 🇮🇪 Maria Sheridan, Nênci Obregon and David O'Keeffe attended Google’s ‘The Channel Partner Mini Data Summit' last week in #Dublin! It was a fantastic time diving into the fundamentals of First-Party Data on:  🔑 Technical insights and reporting of PPIDs (publisher-provided IDs) 📝 How to best set-up, optimise, report, and map PPS (publisher-provided signals)  💡 And the latest best practices in GAM and GA4. Kudos to the speakers at #GoogleIreland! Alex Diaz, Fiona Kelly, Gracia Odon, Grzegorz Kotecki, Marie Ryan, Sameer Sharma, Sandra Whitney, Thomas Girard, and Tim McParland. 👉 At #Publift, we’ve been ahead of the curve in testing and implementing identity solutions. Our team has been staying proactive to match and exceed industry pace to deliver results for our publishers. We’ve partnered with identity solution providers such as LiveRamp, Google PAIR, The Trade Desk UID2, Prebid.org Shared ID, Criteo ID, ID5.io, and Lotame Panorama ID. We are proud to share the success stories we’ve experienced: ▶️ Integration of Criteo ID across 374 publisher accounts From March 2024 onwards, 81% of our publishers saw an average incremental revenue uplift of 1.5%.  ▶️ Integration of SharedID across a sample of traffic Building on this success, SharedID was deployed in September 2024. In October 2024, we saw 82% of the aforementioned publishers experienced an even greater average uplift of 3.2%. If you’re looking to unlock the full potential of identity solutions, chat with Publift today and let us help you drive measurable revenue growth. 🙌 ✅ Explore how Publift is powering up publishers with our supported identity solutions here -> https://lnkd.in/gUCAQexy.

Congratulations on your promotion Seán McDonnell! From Senior BDR to AE in 4 months! 🎉