UnitedMasters

We're thrilled to extend our partnership with the National Football League (NFL), offering a direct pipeline to the freshest music from independent artists for the next three seasons.

UnitedMasters is thrilled to announce the extension of our existing agreement with the National Football League (NFL) through the end of the 2027 season. The agreement, which follows an original three-year deal that began in 2023, will expand UnitedMasters’ existing track delivery – allowing the NFL to continue providing music to its fans via UnitedMasters’ fully cleared sync library. For more on the deal, visit Music Business Worldwide (MBW) https://lnkd.in/eBCAUz2i

The sound of independence is strong in Ray-Ban Meta's latest campaign, which features multiple tracks from the UnitedMasters sync catalog. In one clip, pop music icon Tinashe uses her new Ray-Ban Meta smart glasses to request the track "Fist Bump (Re-run)" by Alyx Ransom. With the track blasting, Tinashe writes the name of her single, "Nasty," in red lipstick on a mirror. Watch it here: https://lnkd.in/ek85rdsq Shout out to our friends at Translation, who worked with Ray-Ban Meta to bring this campaign to life. "Fist Bump (Re-run)" and other tracks featured in the campaign are available to license for your next project. Explore our sync catalog: https://lnkd.in/eY6gJykH

When IKEA featured a track from UnitedMasters Partner Artist Yarge in a commercial this summer, the sync linked an independent artist with a brand that fosters DIY culture by offering self-assembly furniture. It was the first sync placement for the Venezuelan pop star, who was able to reach a new audience via a brand with a large global footprint. To show their appreciation, Yarge’s existing fans flocked to IKEA’s Instagram post to drop hearts and fire emojis, similarly providing the brand access to a new audience. "Starting with the fact that it is being broadcast in the USA and Canada, which are countries where Spanish is not the primary language. That they chose my song among so many very talented English-speaking artists feels incredible," Yarge said, following the sync placement. "I am very grateful that they placed a Latin song, which is a very special achievement for me and the team behind it." Head to our blog to hear why the sync holds special meaning for Yarge, the importance of community and TikTok in shaping her career, and her desire to work with brands that share her values. https://lnkd.in/e_PVB9RQ Learn more about UnitedMasters' sync licensing services: https://lnkd.in/eY6gJykH #sync #musiclicensing

With thousands of independent artists releasing music with UnitedMasters every week, we're constantly adding new tracks to our catalog to service our sync clients. Here's a playlist of new music added to our sync catalog in September: https://lnkd.in/epREaS8N This month's playlist features new music from Grammy, Golden Globe, Emmy, and Tony-award nominated artist Jeremy Pope, fresh rap and R&B tunes from Liana Banks and Kelow LaTesha, a 90s-flavored alt-rock track from Brooklyn trio Wakelee, new dream pop from Venezuela's Letters From My Garden, and much more. All tracks are available for future video projects. Check out our playlist or contact your UnitedMasters sync representative to request a license. Explore our sync catalog: https://lnkd.in/eJ6KXwHM #musiclicensing #synclicensing #musicsupervision #unitedmasterssync

"Internalize" by UnitedMasters Partner Artist Lily Hain provides the storytelling and soundtrack in a powerful new Dove commercial. The "Most Likely To" campaign, part of the Dove Self-Esteem Project, is informed by research from a new study that found two out of three Canadian girls stop participating in school due to low body confidence. Dove aims to change this narrative by empowering girls across Canada to reach their true potential. Thanks to our partners at Big Sync Music and Ogilvy Canada for supporting independence and helping to create a more equitable playing field for independent artists. Watch the spot here: https://lnkd.in/guAwACfN Listen and License "Internalize" by Lily Hain here: https://lnkd.in/e-4-XCnp

Looking for a specific music genre to complete your next sync project? We've added four new playlists to our sync catalog to make it easier to discover the track you're looking for. Dancefloor Grooves has an eclectic mix of dance, deep house, and electronic music https://lnkd.in/e4mQG2Ut Emotive Singer-Songwriter showcases artists whose lyrical ability pulls you into their worlds https://lnkd.in/esAEWR6U Country Swagger brings together the best folk rock, indie alternative, and country artists https://lnkd.in/eTXys8eR Orchestral Drama has tracks to build big moments or soundtrack quiet scenes https://lnkd.in/ev4SyQdT Visit our sync catalog to license tracks from the world's hottest independent artists: https://lnkd.in/eJ6KXwHM #musiclicensing #synclicensing

Welcome to the #EarnYourMasters Pitch Competition 📨 Submit now for the opportunity to present your business idea virtually to our expert panelists: https://lnkd.in/ejtfTxFJ One semifinalist will advance to Miami for Earn Your Masters Art Basel in December, competing for the grand prize of $50,000 to support their creative endeavor.

Our latest sync licensing newsletter was emailed out yesterday. Didn't receive it? You can sign up here: https://lnkd.in/eY6gJykH (scroll down to where it says, 'Get new, curated music straight to your inbox') In our August newsletter, we shared a playlist of new music that our sync team is excited about. This month's vibe is big on breakbeats, EDM, hip-hop, and country music. You can check out the playlist here: https://lnkd.in/eWsVFTZc We also shared our Sync of the Month and celebrated Partner Artist FloyyMenor taking the number one spot on TikTok's Global Song of the Summer list. Plus, we revealed an opportunity to put your brand at the epicenter of independence at SelectCon in October. Reach out to your UnitedMasters contact to snag your ticket, access the live stream, or unlock some dynamic ways your brand can be involved.

With the NCAA Football season kicking off tomorrow, we're hyped to share another new sync placement. UnitedMasters Partner Artist BigXthaPlug partnered with his local Texas NCAA Football team, Southern Methodist University, to promote the new season on its social channels. The UnitedMasters music licensing team worked with SMU to ensure the music was cleared for use across all social channels. Watch it below and check it out on SMU's Instagram https://lnkd.in/ecpVCtVn The SMU Mustangs inaugural season in the ACC begins tomorrow at 8 pm EST against the Nevada Wolf Pack. It's a big day for the ACC and our partners at ESPN, as Georgia Tech and Florida State face off at midday EST tomorrow in Dublin, Ireland. We expect to see a ton of video and social content from every college team throughout the season. Visit our website to learn more about our music licensing services: https://lnkd.in/eY6gJykH #musiclicensing #synclicensing #musicclearnence #NCAAFootball #CollegeSports