Upper Hand

The Upper Hand Biz Pod is back! 🎙️ Our CEO Kevin MacCauley recently sat down with Jeff Halsema at LK Soccer to discuss the LK soccer brand, and how they are utilizing data and analytics to improve their business efficiency. In their discussion, they dive into the role of AI, how Upper Hand AI has changed the way they are collecting and analyzing their data, and how Jeff uses the data to identify opportunities for the business. And, Jeff believes this is just the tip of the iceberg when it comes to AI in the sports training industry. Click here to read the highlights and watch/ listen to the full episode! https://hubs.li/Q02Qs2ts0

Coaches & trainers, this one's for you...👀 Tired of scrambling to keep your team organized? We get it—managing player info, schedules, and contact details can be a headache. We've put together a sports team roster template so you can: • Track player info in one place • Organize positions & line-ups effortlessly • Access everything on-the-go Download your free copy: https://hubs.li/Q02Q6x7s0

The Business Impact of Adding Sports Nutrition to Your Facility According to https://hubs.li/Q02Pzxhw0, the sports nutrition market is growing, with growth projected to hit $86 billion by 2032. But what does this mean for your facility? Why It Matters: • Improves athlete performance and recovery. • Boosts client retention with added value. • Aligns with the demand for plant-based, eco-friendly products. How It Can Grow Your Business: • Increase your income by offering nutrition advice and selling products. • Attract new clients who want a complete approach to performance and wellness. • Build your reputation by offering more than just training. Check out the article below! https://hubs.li/Q02PzC250 #sportsfacility #sportsnutrition #businessexpansion

Announcing Our New FREE Resource: The Ultimate Guide to Growing a Sports Facility! Running and expanding a sports facility can be challenging, but our detailed guide is here to help. Whether you’re aiming to increase membership, streamline operations, or create a winning marketing strategy, this guide has you covered. Click the link below! https://hubs.ly/Q02Pptpw0 #SportsFacility #BusinessGrowth #FreeResource #SportsManagement

If you enjoyed last month’s session, get ready for more insights on the latest AI trends and tools. Join us on September 11 at 1:30 PM ET for hands-on learning and live Q&A! Here's what to expect: 1. Interactive Learning: Each session will cover key AI and data analytics topics that you can work on alongside our expert host. 2. Monthly Topics: Discover new AI strategies and tools on the second Wednesday of every month. 3. Q&A Sessions: Engage in dynamic discussions and get your AI-related questions answered. Register here: https://hubs.li/Q02P9Nxm0 #AI #DataAnalytics #Webinar #UpperHandAI

We’re just 🖐️ weeks away from #ShowUP2024, our inaugural Upper Hand customers-only event. Today, we're excited to announce Lee Becton, former running back and captain of the 1993 Notre Dame football team, as our keynote speaker! Lee earned the nickname "The Artful Dodger" for his ability to elude defenders as a running back, but his journey off the field is just as inspiring. At #ShowUP2024, Lee will share how youth sports help develop key values like leadership, resilience, and character that are essential for the success of sports organizations like yours. 🎟️ Learn more and register now: https://hubs.li/Q02P9lvS0 #ShowUP2024 #YouthSports #SportsLeadership #UpperHand

What’s the next big trend you’re exploring for 2025? As we look ahead to 2025, it’s clear that the sports industry is evolving faster than ever. Whether it’s embracing new sports, integrating advanced technology, or offering hybrid training solutions, the opportunities for growth and innovation are endless. We’d love to hear where you’re focusing your efforts—drop your thoughts in the comments! 👇

Will you ShowUP in Indianapolis? We've been planning this for a while, and we're thrilled to finally share the details... ShowUP 2024 — Upper Hand's exclusive, customers-only event — is happening on October 7-8 at our Indianapolis Headquarters. We'd love for you to join us! We're bringing together industry leaders, innovators, and our amazing customer community for two days of powerful networking, insightful sessions, and collaborative learning. Click here to get all the details and reserve your spot! https://hubs.li/Q02NBMBz0

When you think about what makes a sports business successful, you often focus on the tangible aspects. Expert coaches. A top-notch facility. Progressive training methodologies. But there's another, often overlooked, factor that plays a crucial role in determining whether your business achieves long term success. The answer? Read here 👉 https://hubs.li/Q02N6rfR0

Is Padel the Next Big Opportunity for Your Sports Facility? Pickleball may be a $1.2 billion sport, but another racket sport—Padel—is rapidly gaining ground. According to Forbes, padel saw a 26% growth in courts last year and over 4.5 million rackets sold globally, signaling it could be the next major trend in sports. Why Padel Matters for Sports Facilities: • Rapid Growth: Padel courts are projected to increase from 10,000 in 2016 to 70,000 by 2026, making it an emerging sport to watch. • Appeal to Younger Generations: Padel is particularly popular with Gen Z and Millennials, which indicates strong future potential. • Unique Play Experience: With its smaller, glass-walled courts, padel offers a dynamic and social play experience, different from traditional racket sports. Consider the Potential: As padel gains traction, it presents a fresh opportunity for sports facilities to diversify their offerings and engage a broader audience. Check out the full article below: https://hubs.li/Q02MV8xc0