Matched Audiences allow you to create custom audiences that can be used in campaign targeting. You can create and save an audience from your Audiences page in Campaign Manager.
To create and save new Matched Audiences from your Audiences page:
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Sign in to Campaign Manager.
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If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown.
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Click
Plan on the left menu and select Audiences. -
Click the Create audience
button, then select Matched Audience. -
Choose the type of Matched Audience you’d like to create, then click Next.
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Follow the on-screen instructions to complete your audience set up. Click the Matched tab below Audiences to find your Matched Audience.
Important to know
Reach may be limited for some Matched Audiences when targeting within the European Economic Area or Switzerland. Learn more about our best practices for LinkedIn Ads audience targeting.
Learn more