Founder + CEO at Screen Engine/ASI | Best selling author of the movie book, Audience•ology | Podcast Host of Don't Kill the Messenger
Audience test screenings often reveal the need for that perfect punctuation mark to conclude a comedy, ensuring the strongest audience reaction. A hysterical callback in the film's ending can be key! 🎬✨This clever technique loses the audience and reminds them just how funny the movie was overall. #ComedyGold #Filmmaking #AudienceFeedback.