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"In an industry driven by change, focusing on the audience's evolving tastes is crucial. Localized, authentic content resonates globally, as seen with hits like Heartstopper and Supacell." — Ted Sarandos Ted Sarandos gave the keynote speech at this year’s Royal Television Society London Convention, sharing insights on the transformative journey of The Crown, the UK's pivotal role in global #TV and #film, and the importance of local content creation 🎭. Read the keynote here → https://lnkd.in/eWxBX3F3 

Ted Sarandos Keynote: Royal Television Society London Convention 2024

Ted Sarandos Keynote: Royal Television Society London Convention 2024

about.netflix.com

Chasing the taste of the audience is a limiting approach towards new and ground breaking entertainment. Your chasing your own tail, and maybe this is why we don’t want the distributor to be the creator. This idea is killing creative thinking. Don’t ever ask the audience what they want to see. Tell them a story they never new could move them like that. Dumb fck tech idea. Or do you mean going into economies where making a film was impossible until Netflix came to town and now those stories Netflix molds into its thinking? Yikes not sure what’s worse. Your too big. Industry driven by greed and now tech brands jamming thier ideas into all content. Not cool. And no this isn’t good form the customer or product. What is your product now? Distribution or Creation? They oppose each others goals, which is why it used to be separate, so you really can’t be both.

Gisele Garbin Guerra

Senior Program Specialist - Netflix DTT, Dub QC - at Plint

1mo

Very inspiring speech!

Linda M. Wright

I AM OPEN TO WORK: Director/Producer/Award-winning Scriptwriter w/a slate of wholesome, safe family scripts. REACH THE FAMILY-CHANGE A NATION .

1mo

How does a colleage (writer/director) reach Ted or anyone at Netflix?

Ted Sarandos hit the nail on the head! 🎯 Focusing on evolving audience tastes and creating localized, authentic content is key to resonating globally. With examples like Heartstopper and Supacell, it’s clear that local stories can make a big impact! 🌍 Excited to see how these insights shape the future of TV and film.

🎬 Great thinking! The key is to connect with audiences through authentic and local content, something that resonates globally. Local storytelling can impact internationally. 🌍✨

I have a mythology based fantasy story book available for film making purpose for international audience entertainment purposes and I request your advice and support please.

Pavlo Somko🇺🇦

Middle .Net Developer - Lionwood

1mo

Netflix Maybe you have changed your mind about shooting Russian terrorists in your films?

Engaging content brings people together and resonates across borders. Ted Sarandos highlighted the importance of localized, authentic storytelling in the global entertainment industry. Great insights!

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