Roblox’s Post

Another brand is cashing in on Roblox! As brands increasingly explore the metaverse and UGC opportunities to unlock new revenue streams, Moonrock can guide you through every step of the process—from concept to launch! 💡 #MetaverseMarketing #UGC #DigitalInnovation #Gaming #GamingCommunity

Roblox isn't just a gaming platform; it's a bustling hub of creativity, reshaping how brands connect with the Gen Z audience. With a staggering 71.5 million daily active users spending an average of 2.4 hours per day on the platform, Roblox offers an expansive canvas for brands to unleash their creative potential. The recent collaboration between Roblox and Warner Bros. for "Godzilla x Kong: The New Empire" is a prime example, where users spent an average of nearly eight minutes engaging with the immersive trailer. This partnership underscores the power of creativity in captivating audiences and driving commerce. As brands continue to explore the boundless creative opportunities on platforms like Roblox, what groundbreaking collaborations do you envision next? #Roblox #GenZ #Creativity #Innovation

Roblox's recent decision to expand access to its Marketplace signifies a pivotal shift towards democratizing content creation. This move allows more creators to contribute diverse and innovative items, potentially enriching the platform with a fresh wave of creativity. However, this could also lead to a more saturated market, posing challenges for established creators in maintaining visibility and profitability. In this competitive landscape, effectively distributing content and engaging with a community becomes crucial. Platforms like Freshcut distinguish themselves by offering distribution advantages and providing robust community-building tools. These features are designed to help creators foster deeper connections with their audience, enhancing engagement and solidifying creator-audience relationships. For creators navigating the crowded space of Roblox's expanded Marketplace, the strategic value of leveraging community-building tools cannot be overstated. By prioritizing platforms that support direct interaction and community engagement, creators can ensure their content stands out. This strategic move can help their content resonate more profoundly with their audience, setting them apart in a crowded marketplace. As the Marketplace evolves, creators must adapt by embracing platforms that offer effective distribution channels and empower them to build vibrant communities around their content. #Roblox #CreatorEconomy #CommunityBuilding #Freshcut https://lnkd.in/ebTeA5Dg

Warner Bros., Fandango, and Roblox have collaborated to create the first-ever box office within a game platform, promoting the new Beetlejuice sequel. This innovative partnership allows Warner Bros. to tap into a younger audience, while Roblox expands its e-commerce capabilities. What does this mean for the entertainment industry? - Expect major studios to experiment with unique in-game experiences, offering exclusive rewards like extra tickets or concessions. - Hollywood is increasingly leveraging Roblox to reach younger audiences, with Warner Bros. previously turning a movie trailer into an interactive game. - By reducing friction for young people to engage with their favorite IPs, studios can increase ticket sales and build brand loyalty. Key highlights: - Users 13+ can purchase tickets for Beetlejuice Beetlejuice within Roblox through the "Escape the Afterlife" experience. - Ticket buyers receive an exclusive Beetlejuice avatar item. - The partnership showcases the power of immersive marketing and its potential to drive box office success. Let's discuss - what do you think about this new approach to entertainment marketing? Share your thoughts! #entertainmentmarketing #innovation #gaming #movies

💰 The Future of Monetization on Roblox: What's Next for Creators and Brands? 💰 With Roblox's growing economy, there's a massive shift in how creators and brands monetize within the platform. Here are some key trends shaping this new frontier: 🔑 Subscription-Based Experiences: Roblox is testing premium experiences that give players exclusive access to content and perks through subscription models. This could revolutionize how creators generate recurring revenue and brands engage users. 🎨 Virtual Goods are the New Merch: From branded skins to in-game accessories, the virtual economy is booming. Roblox saw over $680 million in virtual goods sales last year, showing how big this space is for both developers and brands to tap into. 💡 Developer Marketplace: Roblox’s Marketplace for developers is making it easier to sell assets, scripts, and tools. This means creators can now monetize not just games but also the elements they build, adding a new revenue stream. 👾 Immersive Ads in Roblox: Roblox is set to roll out immersive in-experience advertising, blending ads directly into games in a non-intrusive way. This will open doors for brands to engage users while maintaining the integrity of the gaming experience. 🏆 Roblox's Creator Economy Fund: To fuel innovation, Roblox recently announced a $35 million Creator Fund aimed at incentivizing high-quality, engaging content. Brands and developers who align with these standards will likely see major opportunities ahead. As Roblox keeps expanding its monetization options, there’s never been a better time for brands and creators to explore innovative ways to engage with the platform. Let's talk about how you can leverage these new strategies! 📲 #Roblox #Metaverse #Monetization #DigitalEconomy #BrandEngagement #CreatorEconomy #GamingIndustry

Testing Roblox Waters: Exploring Game Integrations and Limited-Time Experiences 🌊 Discover how brands can dip their toes into Roblox waters before diving head-first into permanent immersive experiences. Explore our latest article to learn how Exclusible can guide your brand through strategic approaches. Let's make a splash together in the world of Roblox! 💦 Ready to dive in? 👉 https://lnkd.in/dJvH9bJm

Roblox is the next big disruptive opportunity for brands looking to grow 🎮📈 With 1.8 billion visits to branded experiences and 165 billion avatar updates, it has evolved into a genuine virtual world—a second life for Gen Alpha. Those who embrace it will thrive in the future when Gen Alpha enters their income-earning years. While Roblox presents enormous opportunities, succeeding without help is not easy. I have noticed several major brands are struggling to keep their players engaged. Yet, some genuine Roblox creators pull in millions of players with their unique games. This sparked my interest in Roblox's ecosystem, leading me to connect with Lian Pham and discover UGCverse—a creator partnership platform that solves the brand dilemma on Roblox. UGCverse helps brands team up with popular Roblox UGC (User-Generated Content) creators. How does it work? ▪ Step 1: A player hits a milestone in their favorite game ▪ Step 2: They get a discount at your store — a reward for their gaming achievement ▪ Step 3: Your brand sees more virtual engagement and real world traffic ▪ Step 4: Enjoy a boost in loyalty and visibility It is a simple, effective, and safe solution for brands to gain visibility on Roblox. Plus, teaming up with skilled creators can lead to even more unique projects that we cannot yet imagine. The possibilities are endless with a strong, long-term partnership between brands and creators.🎁 #UGCverse #Roblox

𝐑𝐨𝐛𝐥𝐨𝐱 𝐱 𝐒𝐡𝐨𝐩𝐢𝐟𝐲 [In-game purchases with Shopify] 👇 Shopify becomes the first commerce platform in Roblox, giving the ability to a whole new world of integrations through real commerce in the every gaming experience in Roblox! Shopify team: "Commerce happens everywhere—from physical stores, to online, to immersive spaces. One of the most relevant places for digitally-savvy Gen Z consumers in the world right now is Roblox, where millions of creators pursue entrepreneurship through immersive content creation. Now, we’re unlocking a new channel for their ventures." A huge milestones to unlock the potential of native Roblox IPs, opening doors for the development of proper franchises with a seamless platform integration! Early stage integration 2025 🔥 → Buliding immersive experiences at metatheory.studio | Roblox | Fortnite | The Sandbox | Spatial | #metaverse #virtualreality #roblox #immersivespace #immersivemarketing #fortnite #spatial #thesandbox #uefn

🌐✨ From Roblox to Coachella – Bridging Generations in Every Dimension 🎤🌟 In today’s dynamic digital landscape, engaging with current and future audiences is key to brand longevity. How do we bridge the generational gap, with each generation having different ways of engaging and immersing themselves in experiences? 🔹 Unified Experiences: While younger audiences dive into virtual worlds like Roblox to enjoy events from their screens, older generations relish the tangible energy of live experiences. This year's Coachella exemplified our dual-stage approach—artists performed live and virtually, proving that integrated experiences can captivate a broader audience. 🔹 Generation Z is enthusiastic about the metaverse; one example is that two-thirds of Roblox’s 50 million daily users are under 16. Luxury and mainstream brands like Gucci and Vans are ramping up their metaverse strategy with a focus on attracting younger consumers. Both brands are experimenting on multiple platforms to determine where and how to recruit lifetime customers. Source McKinsey & Company 🔹 Globally, 61% of millennials and 63% of Gen Z say they’ll attend more events. Source G2 🤔 However, how many brands integrate their digital and live event campaigns to maximise the ROI? 🔹 Lively Worldwide’s Strategy: At Lively Worldwide, we believe in the power of integration. By harmonizing digital innovation with experiential design, we reach audiences where they are today and where they will be tomorrow. Whether through a virtual concert or an iconic festival, our campaigns are crafted to deliver comprehensive experiences that drive robust engagement and ROI. 🔗 https://lnkd.in/g8GSJHWP #BrandStorytelling #DigitalInnovation #ExperientialMarketing #LivelyWorldwide #EventStrategy #FutureOfMarketing

🌟 Partnership Announcement 🌟 We're excited to announce a new partnership between Bounce and Exclusible! Together, we’re set to transform brand engagement in the Roblox universe. Exclusible leads the way in introducing global brands to immersive gaming experiences. They specialize in transforming brands into digital phenomena on popular platforms like Roblox and Fortnite. Exclusible's innovative approach ensures that brand stories are not just told, but lived and experienced by users in unique and memorable ways. This partnership empowers brands to create immersive experiences that captivate and engage players, building lasting connections that extend beyond the platform. By combining Bounce’s Roblox fan engagement tools & in-game SDK with Exclusible’s creative expertise, we ensure that brands can forge meaningful and rewarding relationships with next-gen audiences. Connect with Bounce or Exclusible to learn more and be part of this exciting collaboration. 🔗 Bounce - https://www.letsbounce.gg/ 🔗 Exclusible - https://lnkd.in/eygPDxre #roblox #engagement #brandexperience #partnership #digitalmarketing