Paral.lelo gelato brand identity

Parallelo — is ice-cream BUT not just! It made with km.0 products, primarily organic, and from small local producers, to offer you the highest quality while taking care of the environment. Based on the brand’s manifesto we has created illustrations to enrich it’s visual identity system. The mascot is trying to peek into the parallel world but still continues to be in both places at the same time.
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This may contain: a black and white image of a person on a skateboard in front of a circular object
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Branding for the ice-cream shop in Barcelona
Branding for the ice-cream shop with a mascot/character
This may contain: a sticker on the side of a building shows a man falling off his skateboard
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Branding with a mascot/character for the ice-cream shop
Branding with a modern mascot/character for the ice-cream shop. The character is trying to peek into the parallel world but still continues to be in both places at the same time.
Poster for the ice-cream shop
Modern poster for the ice-cream shop with brand illustration. The mascot is trying to peek into the parallel world but still continues to be in both places at the same time.
Ice-cream label
Minimalistic, modern ice-cream label with brand illustrations.
Business cards for ice-cream shop
Minimalistic, modern business cards for ice-cream shop.
Poster for ice-cream shop
Poster for ice-cream shop with an illustration.
Mascot/character for the ice-cream shop
Mascot/character for the ice-cream shop. The mascot is trying to peek into the parallel world but still continues to be in both places at the same time.
Tote bag with a brand illustration
Tote bag with a brand illustration for the Parallelo ice-cream shop.
This may contain: an aerial view of a city with a man holding up a red ball in the air
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Brand identity the ice-cream shop
Based on the brand’s manifesto we has created illustrations to enrich it’s visual identity system. The mascot is trying to peek into the parallel world but still continues to be in both places at the same time.
Brand t-shirt with an illustration
Brand t-shirt for the ice-cream shop "Paral.lelo" with a minimalistic mascot.