70s fall fashion men

Preppy V-neck sweater vest made in organic cotton mid-weight knit with a wide rib effect. Framed with striped 1x1 rib cuffs.

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The men's mod look was first introduced to American youth in 1964 from British pop bands such as The Beatles who appeared on TV. They wore narrow lapel 4 button jackets, slim pants, and Cuban heeled boots on the Ed Sullivan show that year. The Rolling Stones also made an appearance wearing mod clothing with

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1970 Sears Fall Winter Catalog, Page 104