Brand Identity

The color palettes, typography, and logos a brand chooses make up the brand identity. I included an image of Beauty Bakerie because their brand identity is so distinct from other makeup brands: all of their merchandise is designed to look like bakery products.
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8 Things You Need To Create A Strong Brand Identity
What is brand identity? Brand identity refers to the aspects of your brand that people perceive. It includes your visual brand — your logo, fonts, color palette, and the distinct way you design your marketing materials. But it also includes your tone of voice — that is, not just what you say, but how you say it. All of these things, when done with intention and consistency, work together to let people know who you are. Learn how you can create a consistent & strong brand identity.
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Для единой визуализации стиля необходима полная проработка UI кита - полного набора всех контролов, который могут быть использованы на сайте