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Freda Salvador making big strides in 2016

“They are iconic on the streets,” says Palo Alto branding consultant Leslie Su, the proud owner of a whopping five pairs of Fredas. Given the designers’ impressive resumes, spot-on intuition and branding savvy, perhaps the brand’s success was inevitable. The family relocated to Carmel when she was 15, and she went on to study business at the University of San Diego and earn a master’s degree in fashion merchandising from the Academy of Art University. Delaware native Papay, 39, on the other…

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