Product Details New generation of hair color Achieving colors not before possible: Light Intense Ash Brown Work in conjunction with Boosters Permanent results Keratin-Infused system Leaves hair restructured and in optimum condition Hair Passion is a new generation of permanent hair color. For the first time using our new generation color pigment technology, we have been able to achieve colors that have not been possible before, such as our Light Intense Ash Brown. These new pigments, along with Silver Grey Hair Dye, Grey Transition, Chocolate Blonde, Charcoal Hair, Hair Structure, Grey Hair Dye, Grey Hair Transformation, Hair Highlights And Lowlights, Ash Hair Color