The Dots x Pinterest

Pinterest and The Dots teamed up on a joint initiative to commission young creatives from the advertising industry to "reimagine Christmas" through the lens of top brands. From more than 250 applicants, 20 shortlisted entries were paid to spend a day developing their ideas and the top 10 concepts received additional budget to put those ideas into practice.

11 Pins

·4y

Pinterest for Business

and 2 others

Motion Graphics Design

Family Room Design

JUDGES' CHOICE AWARD: Annlin Chao for MADE

Creative concept developed for The Dots x Pinterest: Reimagining Christmas. Christmas is about home and family, and home would not be complete without furniture. Through a game of ‘hide-and-seek,’ the furniture provides the perfect storage or hiding place for those secret Christmas presents and instils that feeling of magic we all associate with the Christmas season.

This may contain: an elephant is standing in front of a purple background

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African Bridesmaids

Wallpaper Hijau

African Bridesmaid Dresses

Horse Jumping

Lace Mermaid

Lace Mermaid Wedding Dress

Short Prom

Makeup Revolution

WINNER: Anna Wanczyk & Eleanor Calsy-Harrison for Birds Eye

Creative concept developed for The Dots x Pinterest: Reimagining Christmas. The one that got away! There's always one pea that manages to escape. When browsing Pinterest for Christmas inspiration, you'll find Peter the Birds Eye Pea in all sorts of festive scenarios.

This may contain: a red poster with the words planes fly written in white and blue on it's bottom corner

WINNER: Laura Fluture & Carina Toma for British Airways

Creative concept developed for The Dots x Pinterest: Reimagining Christmas. Introducing Paper Planes by British Airways. Videos encourage Pinners to visit British Airways' boards where they will find out how to reinvent their Christmas card, creating a paper plane carrying their season's wishes and travelling to an important destination - their loved ones.

This may contain: three green apples with faces and musical notes coming out of them, together in sweet harmony

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Drinks Packaging Design

Motion Design Animation

WINNER: Andy Poyiadgi for Birds Eye

Creative concept developed for The Dots x Pinterest: Reimagining Christmas. Each static Pin features a festive moment alongside a caption that references the peas in a playful, fun-loving way. The visuals have been created using a combination of real-life peas and hand-drawn illustration.

Creative concept developed for The Dots x Pinterest: Reimagining Christmas. More like a family's photo album than a series of ads, this campaign comprises candid Christmas memories shot on 35mm. As music has the ability to transport you back to a moment in time, Sony's Christmas playlist will be used to add extra depth and meaning to the creative. Using the carousel format, people can flick through the images and be inspired to head over to the playlist and start making their own memories. Christmas Playlist, The Playlist, Family Photo Album, Christmas Memories, Moment In Time, A Moment In Time, Music Entertainment, Sony Music Entertainment

Sony Music Entertainment

WINNER: Alanna Proctor for Sony Music Entertainment

Creative concept developed for The Dots x Pinterest: Reimagining Christmas. More like a family's photo album than a series of ads, this campaign comprises candid Christmas memories shot on 35mm. As music has the ability to transport you back to a moment in time, Sony's Christmas playlist will be used to add extra depth and meaning to the creative. Using the carousel format, people can flick through the images and be inspired to head over to the playlist and start making their own memories.

This may contain: the top shop christmas countdown is now available for everyone to enjoy this holiday season, and it's all in gold

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Christmas Campaign

Countdown To Christmas

TOP 10 FINALIST: Felicity Hamilton for Topshop

Creative concept developed for The Dots x Pinterest: Reimagining Christmas. A shoppable, illustrated advent calendar for Topshop with a twist. Not just an ordinary countdown to Christmas; each Pin is a daily dose of positivity to inspire people to be kind, inject some joy into the present, and to look ahead to a brighter future. (And a few surprises from Topshop too.)

This may contain: a potted plant sitting on top of a wooden table next to christmas decorations and lights

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Sewing Pillow Cases

Seeds Of Change

Pillow Cases Tutorials

Create Your Own Story

Sewing Pillows

From Santa

In Time

TOP 10 FINALIST: Smadar Zohar for Seeds of Change

Creative concept developed for The Dots x Pinterest: Reimagining Christmas. A standard video rewinding from a festive basil to a wrapped present from Santa. Demonstrating how a thoughtful gift delivers more than just a present, but encourages creativity, care and responsibility, creating your own story in time for Christmas.

a red pom - pom wreath on a pink background

Pom Pom Christmas Wreath

TOP 10 FINALIST: Alice Lazarus for Birds Eye

Creative concept developed for The Dots x Pinterest: Reimagining Christmas. Using individual static Pins, each image shows a playful take on a crafted Christmas/festive element alongside peas.

the cover of what's your christmas flavor? by bailey & martini chocolate

Diy Cleaning Hacks

Diy Cleaning Products

TOP 10 FINALIST: Suki Lyu for Baileys

Creative concept developed for The Dots x Pinterest: Reimagining Christmas. The carousel includes a set of illustrations featuring one recipe but with different Baileys flavours. While swiping through the Pins, people will realise how easy it is to change a recipe just by adding in different flavours of Baileys.

a woman in a red dress is holding a wrapped gift box with floral designs on it

Christmas Festivities

Recipes To Try

Festive Christmas

Environmentally Friendly

TOP 10 FINALIST: Erin Niimi Longhurst for British Airways

Creative concept developed for The Dots x Pinterest: Reimagining Christmas. The 'Christmas Like a Local' campaign would aim to highlight destinations where British Airways flies to but would appeal to Pinners by highlighting: recipes to try, how to use leftovers, activities and local traditions that can be tried at home, bringing varied cultural influences into their Christmas festivities. Educational and environmentally-friendly.