For the last eight years, Petteway worked at Endemol Shine North America across Brand Partnerships, Licensing and Digital. Most recently she held the title of SVP,Brand Partnerships, Licensing and Digital where she was responsible for creating and expanding brand partnership efforts for Endemol Shine North America programming. She created numerous brand partnerships across the studio's top series, including integrating major consumer brands into "MasterChef,” "MasterChef Junior,""MasterChef Latino," "LEGO Masters," "Wipeout,"“Biggest Loser,” “Extreme Makeover: Home Edition,” and “Deal or No Deal.” On the licensing front, Petteway helped make “MasterChef” and “MasterChef Junior”two of the most successful brands in the industry, and led the launch of series-inspired products developed for “Peaky Blinders,” In addition, Petteway helped launch the Emmy Award winning scripted series "Black Mirror"including the first ever social board game 'Nosedive,' an exclusive apparel line for Target, and 'binge themed' subscription boxes with Loot Crate. Petteway has created strategic partnerships with brands including Samsung, Walmart, General Mills, Blue Apron, T-Mobile, Kellogg's, State Farm, Lexus, Mazola, Blue Diamond, Whirlpool, Burlington, Wayfair, Best Buy, Amazon,Microsoft, and many more.
Prior to joining Endemol Shine North America, Petteway had served as Vice President, PartnershipMarketing and Development at Universal Music Group. Petteway identified new ways to create innovative partnerships between UMG and global brands, while building strategic programs and integrated marketing campaigns that leveragedUMG's assets, iconic label groups and roster of artists.
Before joiningUniversal Music Group, Petteway spent eight years at CORE Media's 19Entertainment as Vice President, Brand Partnerships. There she oversaw development, production and the execution of branded partnerships, marketing integrations and sponsorships across 19 Entertainment's properties with a focus on top musical artists and leading TV shows including "American Idol" and "So You Think YouCan Dance.”
Petteway has developed unique content-based brand programs for partners including Kellogg's,Marriott, Unilever, Sony, Johnson & Johnson, PepsiCo., and Grubhub with two of the programs winning a 2015 Gold SABRE Award, and a 2023 Silver TELLY Award.
Petteway holds a Bachelor of Business Administration Degree in Marketing from Loyola Marymount University. She will be based out of DCP’s Beverly Hills headquarters
For the last eight years, Petteway worked at Endemol Shine North America across Brand Partnerships, Licensing and Digital. Most recently she held the title of SVP,Brand Partnerships, Licensing and Digital where she was responsible for creating and expanding brand partnership efforts for Endemol Shine North America programming. She created numerous brand partnerships across the studio's top series, including integrating major consumer brands into "MasterChef,” "MasterChef Junior,""MasterChef Latino," "LEGO Masters," "Wipeout,"“Biggest Loser,” “Extreme Makeover: Home Edition,” and “Deal or No Deal.” On the licensing front, Petteway helped make “MasterChef” and “MasterChef Junior”two of the most successful brands in the industry, and led the launch of series-inspired products developed for “Peaky Blinders,” In addition, Petteway helped launch the Emmy Award winning scripted series "Black Mirror"including the first ever social board game 'Nosedive,' an exclusive apparel line for Target, and 'binge themed' subscription boxes with Loot Crate. Petteway has created strategic partnerships with brands including Samsung, Walmart, General Mills, Blue Apron, T-Mobile, Kellogg's, State Farm, Lexus, Mazola, Blue Diamond, Whirlpool, Burlington, Wayfair, Best Buy, Amazon,Microsoft, and many more.
Prior to joining Endemol Shine North America, Petteway had served as Vice President, PartnershipMarketing and Development at Universal Music Group. Petteway identified new ways to create innovative partnerships between UMG and global brands, while building strategic programs and integrated marketing campaigns that leveragedUMG's assets, iconic label groups and roster of artists.
Before joiningUniversal Music Group, Petteway spent eight years at CORE Media's 19Entertainment as Vice President, Brand Partnerships. There she oversaw development, production and the execution of branded partnerships, marketing integrations and sponsorships across 19 Entertainment's properties with a focus on top musical artists and leading TV shows including "American Idol" and "So You Think YouCan Dance.”
Petteway has developed unique content-based brand programs for partners including Kellogg's,Marriott, Unilever, Sony, Johnson & Johnson, PepsiCo., and Grubhub with two of the programs winning a 2015 Gold SABRE Award, and a 2023 Silver TELLY Award.
Petteway holds a Bachelor of Business Administration Degree in Marketing from Loyola Marymount University. She will be based out of DCP’s Beverly Hills headquarters
