PREFACE

Preparing a project of this nature is an arduous task and I was fortunate enough to get support from a large number o persons. I wish to express my deep sense of gratitude to all those who generously helped in successful completion of this report by sharing their invaluable time and knowledge. It is my proud and previledge to express my deep regards to Respected HOD Dr.Pramesh Gautam, Head of Department of Business Management SVNU, SAGAR for allowing me to undertake this project. I feel extremely exhilarated to have completed this project under the able and inspiring guidance of Mr. Neeraj Goutam she rendered me all possible help me guidance while reviewing the manuscript in finalising the report. I also extend my deep regards to my teachers , family members , friends and all those whose encouragement has infused courage in me to complete to work successfully.
VIKAS KUMAR RAO MBA IST SEM.

ACKNOWLEDGEMENT
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Preparing a project of this nature is an arduous task and I was fortunate enough to get support from a large number o persons. I wish to express my deep sense of gratitude to all those who generously helped in successful completion of this report by sharing their invaluable time and knowledge. It is my proud and previledge to express my deep regards to Respected , Head of Department Dr.Pramesh Gautam, Department of Business Management , SVNU, SAGAR for allowing me to undertake this project. I feel extremely exhilarated to have completed this project under the able and inspiring guidance of He rendered me all possible help me guidance while reviewing the manuscript in finalising the report. I also extend my deep regards to my teachers , family members , friends and all those whose encouragement has infused courage in me to complete to work successfully.

VIKAS KUMAR RAO MBA IST SEM.

DELCLARATION BY THE CANDIDATE

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Date : I declare that the project report titled " MARKETING STRATEGIES OF TOP FIVE STOCK BROKING COMPANIES" on Market Segmentation is nay own work conducted under the supervision of MR. NEERAJ GOUTAM Department of Business Management ,

SVNU,

SAGARTo the best of my knowledge the report does not contain any work , which has been
submitted for the award of any degree , anywhere.

VIKASH KUMAR RAO MBA IST SEM.

CERTIFICATE

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The project report titled titled " MARKETING STRATEGIES OF TOP

FIVE STOCK BROKING COMPANIES" been prepared by VIKAS KUMAR RAO

MBA IST Semester , under the guidance and supervision of MR. NEERAJ GOUTAM for the partial fulfillment of the Degree of B.B.A.

Signature of the Supervisor

Signature of the Head of the Department

Signature of the Examiner

Executive Summary

There is growing competition between brokerage firms in post reform India. For investor it is always difficult to decide which brokerage firm to choose.

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Research was carried out to find which brokerage house people prefer and to figure out what people prefer while investing in stock market. This research suggest that people are reluctant while investing in stock and commodity market due to lack of knowledge. Main purpose of investment is returns and liquidity, commodity market is less preferred by investors due to lack of awareness. The major findings of this study are that people are interested to invest in stock market but they lack knowledge. Through this research I came to know what are positive and strong points of the BMA wealth creators.

Industry Profile

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Indian stock Market Overview The Bombay Stock Exchange (BSE) and the National Stock Exchange of India Limited (NSE) are the two primary exchanges in India. In addition, there are 22 Regional Stock Exchanges. However, the BSE and NSE have established themselves as the two leading exchanges and account for about 80% of the equity volume traded in India. The NSE and BSE are equal in size in terms of daily traded volume. The average daily turnover at the exchanges has increased from Rs851crore in 1997-98 to Rs1284crore in 1998-99 and further to Rs2273crore in 1999-2000. NSE has around 1500 shares listed with the total market capitalization of around Rs9, 21,500crore. The BSE has over 6000 stocks listed and has a market capitalization of around Rs9, 68,000crore. Most key stocks are traded on both the exchanges and hence the investor could buy on either of the exchanges. Both exchanges have a different settlement cycle, which allows investors to shift their position on the bourses. The primary index of BSE in BSE Sensex comprises 30 stocks. NSE has the S&P NSE 50 Index (Nifty), which consists of fifty stocks. The BSE Sensex is the older and most widely followed index. Both these indices are calculated on the basis of market capitalization and contain the heavily traded shares from key sectors. The markets are closed on Saturdays and Sundays. Both the exchanges have switched over from the open outcry trading system to a fully automated computerized mode of trading known as BOLT (BSE On Line Trading) and NEAT (National Exchange Automated Trading) system. It facilitates more efficient processing, automatic order matching, faster execution of trades and transparency. The scrip traded on the BSE has been classified into A, B1, B2, C, F, and Z groups. The A group shares represent those, which are in the carry forward system (Badla). The F group represents the dept market (fixed income securities) segment. The Z group scrip is the blacklisted companies. The C group covers the odd lot securities in A, B1, & B2 groups and Rights renunciations. The key regulator governing Stock Exchanges, Brokers, Depositories, Depository participants, Mutual Funds, FIIs and other participants in Indian secondary and primary market is the Securities and Exchange Board of India (SEBI) Limited.

Company Profile

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BMA Wealth Creators Private Limited operates as a financial services organization in India. BMA Wealth Creators provides individual and corporate financial and investment solutions. BMA Wealth Creators Pvt., Ltd. was formerly known as BMA Stock Broking Pvt., Ltd. and changed its name in July 2007. The company was incorporated in 2004 and is based in Kolkata, India. BMA is committed to providing Real Value for Money to all its clients. Our financial services corporate entities are represented by: BMA Wealth Creators Limited: Which holds a corporate membership in National Stock Exchange Ltd, Bombay Stock Exchange Ltd. and Central Depositories Securities Ltd. BMA Commodities Limited: Which holds a corporate membership in commodities exchange of NCDEX and MCX.IT is also is SEBI approved AMFI registered Mutual Fund advisory and intermediary. BMA Wealth Creators a premier financial service organization providing individuals and corporate with customized financial solution. We work towards understanding your financial goals and risk profiles. Our expertise combined with thorough understanding of the financial markets results in appropriate investment solutions for you. At Wealth Creators we realize your dreams, needs, aspirations, concerns and resources are unique. This is reflected in every move we make with you. We have deep aspiration for the value of building an everlasting relationship with you. The BMA Wealth Creators has recently launced new advertisement with Bollywood Actress Kareena kapoor, it is the first time any broking firm has signed bollywood star for advertisement. Mission To be a premier financial supermarket providing integrated investment services. Vision To provide integrated financial services building investors wealth and confidence.

Business Policy Ethical practices & transparency in all our dealings Customer interest above our own Always deliver what we promise Effective cost management Page | 7

Quality Assurance Policy We are committed to being the leader In providing World Class Product & Services Which exceed the expectations of our customers Achieved by teamwork and A process of continuous improvement

CRM Policy A Customer is the most Important Visitor On Our Premises. He is not Dependent on us but We are dependant on him. He is not interruption in our work He is the Purpose of it. He is not an outsider in our business He is part of it. We are not doing him a favor by serving He is doing us a favor by giving us an Opportunity to do so.

Products offered by BMA Wealth Creators 1) 2) 3) On line and off line trading ABS (Advance Brokerage Scheme ) UTS (Unlimited Trading Scheme)

Services Provided By BMA Wealth Creators

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E-Broking Multiple exchanges on single screen Intra-day calls & flash news Historical charts with technical tools

Research Daily services Technical services Fundamental services

Commodities State-of-the-art Internet trading platform Trading & educational seminar Efficient risk management

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Demat Services Hassle free automated pay-in Wide branch coverage Centralized billing & accounting

Value Added Back Office Services Web enabled centralized back-office Centralized help desk services E-contract notes cum bills

DAILY SERVICES

Market Outlook At 9:30 PM A crisp pre-market report that arms our clients with sensitive information before the opening bell. Key corporate developments, policy announcements, geo-political news and views are analyzed for their impact on the market.

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FUNDAMENTAL SERVICES

The Sunday Weekly Report This weekly report is ace of all the reports. It offers a comprehensive market overview and likely trends in the week ahead. It also presents top picks based on an in-depth analysis of technical and fundamental factors. It gives short term and long-term outlook on these scripts, their price targets and advice trading strategies. Another unique feature of this report is that it provides an updated view of about 70 prominent stocks on an ongoing basis.

The Industrial Watch This report provides an in-depth look at specific industries, which are likely to outperform others in the economy. It analyses their strength and weaknesses and ascertains their future outlook. The final view is arrived at after thorough interaction with industry experts.

Stock Analysis BMAs stock research has performed very well over the past few years. The fundamentals of select scripts are thoroughly analyzed and actionable advice is provided along with investment rationale for each script.

Flash News

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Key developments and significant news announcement that are likely to have an impact on market / scripts are flashed live on trading terminals. Flash news keeps the market men updated on an online basis and helps them to reshuffle their holdings.

TECHNICAL SERVICES

Intra-Day Calls For day traders BMA provides intraday calls with entry, exit and stop loss levels during the market hours and our calls are flashed on our terminals. Our analysts continuously track the calls and provide the recommendations according to the market movements. Past performance of these calls in terms of profit/loss is also available to our associates to enable them to judge the success rate.

Derivative Strategies Our analyst take a view on the NIFTY and selected scripts based on derivatives and technical tools and devise suitable Derivative Strategies , which are flashed on our terminals and published in our derivative reports.

HISTORY
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The only stock exchanges operating in the 19th century were those of Bombay set up in 1875 Ahemadabad set up was in 1894. These were organized as voluntary non-profit making organization of brokers to regulate and protect their interests. Before the control on securities trading became a central subject under the constitution in 1950, it was a state subject and the Bombay securities contract (CONTROL) Act of 1952 used to regulate trading in securities. Under this Act these stock exchanges were regulated; the Bombay stock exchange in 1927 and the Ahemadabad stock exchange in 1937. During the war boom, a number of stock exchanges were organized in Bombay, Ahemadabad and other centers, but they were not recognized. Soon after it became a central subject, central legislation was proposed and a committee headed by A.D. Gorwala went into the bill for securities regulation. On the basis of committees recommendations and public discussions the securities contracts (regulations) Act became law in 1956.

OBJECTIVE OF THE STUDY

The objective of the study is briefly discussed below: Page | 13

To make a comparative study to know the different companies activation charges, inclusion of services and comparison with SEBI approval.

To understand, analyze the rules and regulation of SEBI w.r.t. investment banking To know the prescribed brokerage visa vis rates collected by brokerage companies To know about the services provided by brokerage firms to its customers related to online trading

To know the modes of operations & limitation on timing & related areas To compare the convenience & ease of operation between online & offline trading To get the knowledge of various Mutual Funds of different AMCs as well as their load charges i.e. entry load and exit load

RESEARCH METHODOLOGY

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According to Green and Tall A research design is the specification of the methods and procedures for acquiring the information needed. It is the overall operational pattern or framework of the project that stipulates which information is to be collected, from where it is to be collected and by what procedures This research process based on primary data analysis and secondary data analysis will be clearly defined to meet the objectives of the study.

I chose the primary sources to get the data. A questionnaire was designed in accordance with our mentor in Ketchup. I chose a sample of about 30 corporate customers

I collected some data from the secondary sources like published Company documents, internet etc. Research Design A research design is the arrangement of conditions for collections and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedures. It is a descriptive cross sectional design .It is the conceptual structure with in which research is conducted; it constitutes the blueprint for the collection, measurement and analysis of data. It is needed because it facilitates the smooth sailing of the various research operations, thereby making research as efficient as possible yielding maximal information with minimal expenditure of effort, time and money. In the preliminary stage, my research stage constituted of exploratory study by which it is clear that the existence of the problem is obvious .So, I can directly head for the conclusive research. Sampling Plan

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Sampling plan is a distinct phase of research process. In this stage I have to determine who is to be sampled, how large should be the needed sample and how sampling unit is to be selected. Population In my research, I have defined my population as a complete set of customers of Sagar City. Sample Survey As compared to census study, a sample study has been conducted by us because of: Wide range of population, it was impossible to cover the whole population Time and money constraints. Sample Unit In this survey I took the list of customers from the dealers of Ketchup Sampling Technique Sampling technique implies the method of choosing the sample items, the two methods of selecting sample are: Probability method. Non-probability method. Probability method is those in which every item of the universe has an equal chance of the inclusion in the sample. Non-probability methods are those that do not provide every item in the universe with known cause of being included in the sample. The selection process is partially subjective. For my study, I employed the Non-probability sampling technique, in which I got the data of the customers from the dealer of Ketchup. Instrument of collection of data I have used one set of questionnaire to collect data from the customers. This questionnaire is structured and highly ordered. This includes both close ended and
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open ended questions. The close ended questions included both dichotomous and multiple choice questions.

MARKET ANALYSIS
1. STOCK MARKET
The Stock Market is either a private or public market where stock shares of the companies are sold or traded to potential investors A stock share, a legal document from the company or simply referred as 'stock certificates', will entitleyou to be a co-owner of that company. It is considered as a very important sector in the market economy. Page | 17

One of the highlighted features in investing in Stock Market is the concept of unlimited liability. The Stock Market indeed offers a profound opportunity to be a shareholder for certain companies which in return escalates your investments provided you have opted for a reputable income generating companies. In caseyou dont know some companies allow you to buy part of the company and these pieces of the companyare called shares of stock. The stock market takes place on various stock exchanges the two larges exchanges are the New York Stock Exchange (NYSE) and the National Association of Securities Dealers Automated Quotation System (NASDAQ). The stock market is nothing new though, in fact in 1602 Dutch East India Company listed the first share of stock on the Amsterdam Stock Exchange. The term stock market is used for the overall stocks sold and bought at stock exchanges. A group of organizations can constitute a stock exchange to perform share dealings. For example, USA, NASDAQ and NYSE are stock exchanges. The price of a stock depends on the demand and supply of that particular stock. In stock markets, the share dealing is done by a middleman. The person is known as a share broker. The seller and buyer mutuallydecide the price of the trade.

2. SENSEX

The Sensex is an "index". An index is basically an indicator. It gives you a general idea about whether most of the stocks have gone up or most of the stocks have gone down.

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Bombay Stock Exchange is the oldest stock exchange in Asia with a rich heritage, now spanning three centuries in its 133 years of existence. What is now popularly known as BSE was established as "The Native Share & Stock Brokers' Association" in 1875. BSE is the first stock exchange in the country which obtained permanent recognition (in 1956) from the Government of India under the Securities Contracts (Regulation) Act 1956. BSE's pivotal and pre-eminent role in the development of the Indian capital market is widely recognized. It migrated from the open outcry system to an online screen-based order driven trading system in 1995. Earlier an Association Of Persons (AOP), BSE is now a corporatised and demutualised entity incorporated under the provisions of the Companies Act, 1956, pursuant to the BSE (Corporatisation and Demutualisation) Scheme, 2005 notified by the Securities and Exchange Board of India (SEBI). With demutualisation, BSE has two of world's best exchanges, Deutsche Brse and Singapore Exchange, as its strategic partners. Over the past 133 years, BSE has facilitated the growth of the Indian corporate sector by providing it with an efficient access to resources. There is perhaps no major corporate in India which has not sourced BSE's services in raising resources from the capital market. Today, BSE is the world's number 1 exchange in terms of the number of listed companies and the world's 5th in transaction numbers. The market capitalization as on December 31, 2007 stood at USD 1.79 trillion . An investor can choose from more than 4,700 listed companies, which for easy reference, are classified into A, B, S, T and Z groups. The BSE Index, SENSEX, is India's first stock market index that enjoys an iconic stature , and is tracked worldwide. It is an index of 30 stocks representing 12 major sectors. The SENSEX is constructed on a 'free-float' methodology, and is sensitive to market sentiments and market realities. Apart from the SENSEX, BSE offers 21 indices, including 12 sectoral indices. BSE has entered into an index cooperation agreement with Deutsche Brse. This agreement has made SENSEX and other BSE indices available to investors in Europe and America. Moreover, Barclays Global Investors Page | 19

(BGI), the global leader in ETFs through its iShares brand, has created the 'iShares BSE SENSEX India Tracker' which tracks the SENSEX. The ETF enables investors in Hong Kong to take an exposure to the Indian equity market. The first Exchange Traded Fund (ETF) on SENSEX, called "SPIcE" is listed on BSE. It brings to the investors a trading tool that can be easily used for the purposes of investment, trading, hedging and arbitrage. SPIcE allows small investors to take a longterm view of the market. BSE provides an efficient and transparent market for trading in equity, debt instruments and derivatives. It has a nation-wide reach with a presence in more than 359 cities and towns of India. BSE has always been at par with the international standards. The systems and processes are designed to safeguard market integrity and enhance transparency in operations. BSE is the first exchange in India and the second in the world to obtain an ISO 9001:2000 certification. It is also the first exchange in the country and second in the world to receive Information Security Management System Standard BS 7799-2-2002 certification for its BSE On-line Trading System (BOLT). BSE continues to innovate. In recent times, it has become the first national level stock exchange to launch its website in Gujarati and Hindi to reach out to a larger number of investors. It has successfully launched a reporting platform for corporate bonds in India christened the ICDM or Indian Corporate Debt Market and a unique ticker-cum-screen aptly named 'BSE Broadcast' which enables information dissemination to the common man on the street. In 2006, BSE launched the Directors Database and ICERS (Indian Corporate Electronic Reporting System) to facilitate information flow and increase transparency in the Indian capital market. While the Directors Database provides a single-point access to information on the boards of directors of listed companies, the ICERS facilitates the corporates in sharing with BSE their corporate announcements. BSE also has a wide range of services to empower investors and facilitate smooth transactions: Page | 20

 Investor Services: The Department of Investor Services redresses grievances of investors. BSE was the first exchange in the country to provide an amount of Rs.1 million towards the investor protection fund; it is an amount higher than that of any exchange in the country. BSE launched a nationwide investor awareness programme- 'Safe Investing in the Stock Market' under which 264 programmes were held in more than 200 cities. The BSE On-line Trading (BOLT): BSE On-line Trading (BOLT) facilitates online screen based trading in securities. BOLT is currently operating in 25,000 Trader Workstations located across over 359 cities in India. BSEWEBX.com: In February 2001, BSE introduced the world's first centralized exchange-based Internet trading system, BSEWEBX.com. This initiative enables investors anywhere in the world to trade on the BSE platform. Surveillance: BSE's On-Line Surveillance System (BOSS) monitors on a realtime basis the price movements, volume positions and members' positions and real-time measurement of default risk, market reconstruction and generation of cross market alerts. BSE Training Institute: BTI imparts capital market training and certification, in collaboration with reputed management institutes and universities. It offers over 40 courses on various aspects of the capital market and financial sector. More than 20,000 people have attended the BTI programmes The SENSEX, short form of the BSE-Sensitive Index, is a "Market CapitalizationWeighted" index of 30 stocks representing a sample of large, well-established and financially sound companies. The BSE SENSEX is not only scientifically designed but also based on globally accepted construction and review methodology. First compiled in 1986, SENSEX is a basket of 30 constituent stocks representing a sample of large, liquid and representative companies. The base year of SENSEX is 1978-79 and the base value is 100. The index is widely reported in both domestic and international markets through print as well as electronic media. Page | 21

CONSUMER BEHAVIOUR
ABOUT COMPETITORS
BMA WEALTH CREATORS COMPETITORS ARE ICICI DIRECT.COM, INDIABULLS, SHARKHAN, ANAND RATHI, AND 5PAISE.COM, INSIGHT SHARE BROKING, RELLIGARE, ANGEL BROKING AND MANY MORE.

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ANGEL BROKING

Different Players in Share Industry In the share market there are many DPs amongst which BMA wealth creator is one of them? There are many competitors in the market which are giving direct competition to the company, but because of the research based services and wealth management services Offered by BMA Wealth creatos(Services Truly Personalized), it is unique in the market. In the competitors list there are big names such as: Angel broking, India bulls, Share khan, HDFC, Kotak Street, 5 paisa, ICICI DIRECT etc. Brief introduction of BMA wealth creators competitor:

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Share khan Depository Services offers dematerialization services to individual and corporate investors. Share khan, one of India's leading brokerage houses, is the retail arm of SSKI. With over 240 share shops in 110 cities, and India's premier online trading portal www.sharekhan.com, our customers enjoy multi-channel access to the stock markets.

ANGEL BROKING

Angel Broking, Ltd. provides retail personal financial services in India. The company offers ebroking, portfolio management, mutual fund, private client group, commodities broking, investment advisory, wealth management, IPO, and depository services. The company was founded in 1987 and is based in Mumbai, India.

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Background of HDFC HDFC was incorporated in 1977 with the primary objective of meeting a social need that of promoting home ownership by providing long-term finance to households for their housing needs. HDFC was promoted with an initial share capital of Rs. 100 million. About HDFC Sec. HDFC sec is a brand brought to you by HDFC Securities Ltd, which has been promoted by the HDFC Bank & HDFC with the objective of providing the diverse customer base of the HDFC Group and other investors a capability to transact in the Stock Exchanges & other financial market transactions

Kotak Securities Ltd., a strategic joint venture between Kotak Mahindra Bank and Goldman Sachs (holding 25% - one of the world's leading investment banks and brokerage firms) is India's leading stock broking house with a market share of around 8%. Kotak Securities Ltd. has been the largest in IPO distribution. Kotak Securities has 122 branches servicing more than 1,70,000 customers and a coverage of 187 cities. Kotaksecurities.com, the online division of Kotak Securities Limited offers Internet Broking services and also online IPO and Mutual Fund Investments.

India Info line was founded by a group of professionals in 1995, a seemingly distant past in the Internet age. Our meticulous research was published and distributed in printed form to a client Page | 25

base comprising the who's who of Indian business including leading MNCs, investment banks and consulting firms. In early 1999, when Internet penetration in India was at its infancy and the future unknown, we took the hard decision of killing our earlier business model and embracing the Internet. We discontinued delivery of reports in printed form and made available quality research at the click of a mouse. Thus, was born www.indiainfoline.com. We forayed into investment transaction space in early 2000 to complete the value chain. www.5paisa.com was launched for online trading in mid-2000. India Info line Securities Pvt Ltd is a 100% subsidiary of India Info line Ltd, which is engaged in the businesses of Equities broking and Portfolio Management Services. It holds memberships of both the leading stock exchanges of India viz. the Stock Exchange, Mumbai (BSE) and the National Stock Exchange (NSE). It offers broking services in the Cash and Derivatives segments of the NSE as well as the Cash segment of the BSE.

India bulls Financial Services Ltd. is a public company and listed on the National Stock Exchange, Bombay Stock Exchange, Luxembourg Stock Exchange and London Stock Exchange. The company ranks at 82nd position in the list of most valuable companies in India has a market capitalization of approx US $ 800 million. The consolidated net worth of the company is approx US $ 400 million. India bulls, along with its subsidiary companies, offer consumer loans, brokerage and depository services, personal loans, home loans and other financial products and services to the retail markets. India bulls Resources Ltd, a 100 per cent subsidiary of India bulls Financial Services Ltd., has been established with the objective of evolving as an independent oil company over time. The immediate short-term goal is to partner with oil companies who are willing to come to India and bid in the current NELP-6 round. Through its group companies, India bulls are also engaged in real estate development. The company is in the process of developing modern commercial complexes in the heart of Mumbai. India bulls Estates Pvt Ltd. the real estate arm of India bulls Financial Services will set up an integrated township spread across 100 acres in Sonepat, 15 km from Delhi.

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ICICI WEB TRADE LIMITED is a company that is venture of ICICI Bank, ICICI Limited to produce an integrated offering of e-broking services. This service is the combination of these entire three organizations. Promotions are looked after ICICI web Trade that has made e-invest facility, commonly known as ICICI Direct.com possible. This company is 100% subsidiary of ICICI Limited. The company enables to have the facility of having all the facilities online. One can view his banking transactions online, view the Demat balance with the latest market values and at the same time buy and sell shares online. This company has pioneered the concept of ebroking in India. The company went online with NSE on 15th April 2000.

Ranbaxy Promoter Group is India's leading business house having diversified interests in Pharmaceuticals, Healthcare, Pathological Labs and Financial Services through Ranbaxy Laboratories Limited, Fortis Healthcare Limited, SRL Ranbaxy Limited and Religare Enterprise Limited respectively. Religare is driven by ethical and dynamic process for wealth creation. Based on this, the company started its endeavor in the financial market. Religare Enterprises Limited (A Ranbaxy Promoter Group Company) through Religare Enterprises Limited, Religare Finvest Limited, Religare Commodities Limited and Religare Insurance Broking Limited provides integrated financial solutions to its corporate, retail and wealth management clients. Today, we provide various financial services which include Investment Banking, Corporate Finance, Portfolio Management Services, Equity & Commodity Broking, Insurance and Mutual Funds. Plus, theres a lot more to come your way. Religare is proud of being a truly professional financial service provider managed by a highly skilled team, who have proven track record in their respective domains. Religare operations are managed by more than 3000 highly skilled professionals who subscribe to Religare philosophy and are spread across its country wide branches. Today, we have a growing network of more than 300 branches and more than 580 business partners spread across more than 300 cities/towns in India and a fully operational international office at London.

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PRODUCT PROFILE

CRITERIA Demat a/c opening charges Brokerage intra day, delivery AMC(Annual Maintenance Charges) Trading funding intra day, delivery Interest rate

BMA Wealth Creators Normal A/C- 300 ABS A/c - Free ABS Plan-4p, 40p UTS plan- 1p, 1p Normal A/c- 250 ABS A/C -No AMC 10 Times, 2 Times

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Debit period Mode of trading Margin money Software installation charges

T+2 DAYS Both online and offline Depends upon Client No extra charges

ANGEL BROKING

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CRITERIA Demat a/c opening charges Brokerage intra day, delivery AMC(Annual Maintenance Charges) Trading funding intra day, delivery Interest rate Debit period Mode of trading Margin money Software installation charges

ANGEL STOCK BROKING 660 Classic plan: 3p ,20p Freedom plan; 1p,10p Rs.225 6times,4 times(minimum stock Rs 50000) 18 %pa T+2 DAYS Both online and offline 5000,5000,10000 No extra charges

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CRITERIA Demat a/c opening charges Brokerage intra day, delivery AMC (Annual Maintenance Charges) Trading funding intra day, delivery Interest rate Debit period Mode of trading Margin money Software installation charges

RELIGARE SECURITIES LTD 299,499,999 Classic plan: 5p ,50p Freedom plan; 3p,30p No amc 6times,4 times(minimum stock rs 500000) 18 %pa T+2 DAYS Both online and offline 5000,5000,10000 No extra charges

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CRITERIA Demat a/c opening charges Brokerage intra day, delivery AMC(Annual Maintenance Charges) Trading funding intra day, delivery Interest rate Debit period Mode of trading Margin money Software installation charges

ICICI DIRECT RS 750/50P,75P RS 500/3-4 times of the available funds. 18% p.a. T+2 DAYS Both Online & Offline -

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CRITERIA Demat a/c opening charges Brokerage intra day, delivery AMC(Annual Maintenance Charges) Trading funding intra day, delivery Interest rate Debit period Mode of trading Margin money Software installation charges

Kotak securities .com RS 550 2.5P,25P RS 30pm 7times,4 times 21% T+2 Offline Rs8000/_

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CRITERIA Demat a/c opening charges Brokerage intra day, delivery AMC(Annual Maintenance Charges) Trading funding intra day, delivery Interest rate Debit period Mode of trading Margin money Software installation charges

HDFC securities Rs 799/15p,50p Nil 10times,4 times T+ 2days Both 5000,10000 -

ANAND RATHI

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CRITERIA Demat a/c opening charges Brokerage intra day, delivery AMC(Annual Maintenance Charges) Trading funding intra day, delivery Interest rate Debit period Mode of trading Margin money Software installation charges

Anand Rathi Rs 633/ 3p(1p),30p(10p) 6 times,4 times 18%p.a. T+2 Both 5000 1000

ALLIANZ SECURITIES

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CRITERIA Demat a/c opening charges Brokerage intra day, delivery AMC(Annual Maintenance Charges) Trading funding intra day, delivery Interest rate Debit period Mode of trading Margin money Software installation charges

ALLIANZ SECURITIES Rs 500/3-2P,30-20P NIL 10 times,4 times T+2 OFFLINE NIL -

MARKETING STRATEGIES
Tele Calling: The company uses the tele calling/ phone calling to reach thecustomer, which are interested. This is the most important technique to save timeand giving demo of the companies product through making call in order to knowthe customer interest
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towards the product. This is the strategy with which one canmotivate customer to go for the product and etc. LMS: It is leads management system which means leads are generated bythe customer who want to purchase the product of the company. Company provide facility to the customer on online to fill the registration form throughwhich the companies executives can provide more information to the customer. Yellow Pages: Yellow pages are used to gather data for making calls so thatcustomer who did not fine time and are unaware of the product can know aboutthe product. Customers are given freedom to ask question related to the productsthis is the technique used to increase the awareness of the company. Canopys: This is the most important technique used by sharekhan securities to market its product in different areas of the city, company put their canopies and customer who are willing to know about the product come forward and provide best of their knowledge. Besides this companies executives ask customer to fill thequestio nnair that tells the company about the levels of brand awareness. It alsoincreases the product awareness because it is generally put at the crowdies places like near main markets, cinema s, hotels, ATM or etc where people come in goodnumbers. Direct Marketing Sharekhan executives reaches to the doors of the customer byfixing appointments with the interested customer, they describe the details of the product. Executive give demonstration of the products so that customer canund erstand better. Advertising:
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Advertising is the most important tool of increasing awareness of the product and this is the most widely used technique by the company to tellabout the new features and new lunch by giving briefing of the product.Sharekhan use banners, distribution of pamphlets, and advertisement inne wspapers, magazines. References: Sharekhan strategy is to satisfy the customer in terms of their need by providing them timely services and knowledge about the trade in equities, mutualfuns by giving tips for investment advises through e-mails or toll free calls for this purpose customers are provided relationship manager who give investment adviseand also make transaction on their behalf on demand. B satisfying customer executives ask their references that not only increase the awareness but al soincrease the good will of the company. Competitiveness: The company is innovative and uses the latesttechnology to improve the product to fulfill the demands of the customers.Sha rekhan make it easy for the customer to make online transaction of shares. Thecompany is competitive in terms of the product price and facilities it offers to thecustomer. Internet: Company provides detailed information about the products on Internetso that customer can know about the product easily and completely

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DATA ANALYSIS AND INTERPRETATION

Awareness regarding share market among the people of Mumbai

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According to the data that have been collected, all the people who were contacted are aware of share market in Mumbai. Awareness regarding online trading 10% or 90%

Survey shows that of the people those who are aware of share market 90% people have knowledge of online share trading & 10% people have no proper knowledge of online share trading. .Security in which people invest a. b. c. d. e. Equity 28% Mutual Fund 20% Fixed Deposit 13% Insurance 31% Others 8% Page | 40

People like to invest more in insurance sector rather than share market. Preferred mode of trading A. Online 90% B. Offline 10%

Above the figure shows that still 90% of people prefer to trade through online trading rather than using broker.

Best brokerage house

a.Share khan b. India Bulls c.ICICI Direct d. Religare 09% 20% 21% 25% Page | 41

e.Angel Broking f. BMA Wealth Cretors g. Others

16% 03% 06%

We can see that broking house the best preferred among the people of Mumbai is Religare with 25% followed by ICICI-Direct, India bulls, Angel Broking, Share khan, and other respectively. Thus as a new player in Mumbai the BMA Wealth Creators have the huge competition..

Satisfaction level of the customers. Satisfaction level of the customer a. yes 72% b. no 6% c. uncertain 22%

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72% people are satisfied with their broking house where as 22% of the people are not sure as they are first time investors and the remaining 6% are not satisfied. Investment decisions a. b. c. d. Self 19% Brokers 9% Economic Policies 45% Friends/Relatives 27%

45% of the investment decisions of the people are influenced by the economic policies of the government followed by friends/relatives, self brokers.

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LIMITATION
According to the data that have been collected, all the people who were contacted are aware of share market in Mumbai. Survey shows that of the people those who are aware of share market 90% people have knowledge of online share trading & 10% people have no proper knowledge of online share trading. Page | 44

People like to invest more in insurance sector rather than share market. Still 90% of people prefer to trade through online trading rather than using broker. The best preferred broking firm among the people of Bangalore is Religare with 25% followed by ICICI-Direct, India bulls, Angel Broking, Share khan, and other respectively. 72% people are satisfied with their broking house where as 22% of the people are not sure as they are first time investors and the remaining 6% are not satisfied. 45% of the investment decisions of the people are influenced by the economic policies of the government followed by friends/relatives, self brokers.

Conclusion:
In online trading BMA Wealth Creators have mainly competition with Religare, ICICI-Direct, Indiabulls, Angel Broking . At present BMA Wealth Creators provides the cheapest brokerage. The BMA Wealth Creators has recently launced new advertisement with Bollywood Actress Kareena kapoor, it is the first time any broking firm has signed bollywood star for

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advertisement. As BMA Wealth Creators are new in Mumbai they have to plan proper strategies to overcome their competitors.

Questionnaire
Q1. In which of these Financial Instruments do you invest into? Shares Mutual Funds Bonds Commodities

Q2. Which type of trading you prefer? Page | 46

Online

Offline

Q3. Which Broker do you prefer for commodities? ICICI Direct Kotak Securities BMA __________ ShareKhan Religare Indiabulls Angel Broking Any other

Q4. What differentiates your company from others? Brokerage Account Opening Charges Q5. How often do you trade? Daily Weekly Monthly Yearly Research Report Others Extra Facilities

Q6. What percentage of your earnings do you invest in commodity trading? Up to 10% Up to 25% Up to 50% Above 50%

Q7. How do you rate these commodity trading companies? 1. 4. 2. 5. 3. 6._____ a. b. c. d. e. f. g. Sharekhan ICICI Direct India Bulls Kotak Mahindra Angel Broking BMA Wealth Creators Others (Please

Q8. What additional features do you want to add in Commodity Trading?

BIBLIOGRAPHY

www.google.com
www.bmawc.com Page | 47

www.angeltrade.com www.icicibank.com www.icicidirect.com www.nseindia.com www.bseindia.com www.indiabulls.com www.sharekhan.com

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