The document discusses Amul, an Indian dairy cooperative, and its business strategy and expansion. Amul initially focused on milk production and distribution within India. It has since diversified its product range and expanded internationally, now selling products in over 40 countries. Amul has seen success by adhering to its core mission while gradually exploring new markets through diversification and globalization.
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The document discusses Amul, an Indian dairy cooperative, and its business strategy and expansion. Amul initially focused on milk production and distribution within India. It has since diversified its product range and expanded internationally, now selling products in over 40 countries. Amul has seen success by adhering to its core mission while gradually exploring new markets through diversification and globalization.
The document discusses Amul, an Indian dairy cooperative, and its business strategy and expansion. Amul initially focused on milk production and distribution within India. It has since diversified its product range and expanded internationally, now selling products in over 40 countries. Amul has seen success by adhering to its core mission while gradually exploring new markets through diversification and globalization.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online from Scribd
The document discusses Amul, an Indian dairy cooperative, and its business strategy and expansion. Amul initially focused on milk production and distribution within India. It has since diversified its product range and expanded internationally, now selling products in over 40 countries. Amul has seen success by adhering to its core mission while gradually exploring new markets through diversification and globalization.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online from Scribd